privacy policy

Introduction and Overview

We have drawn up this privacy policy (version 27.10.2023-112059781) to provide you with the information you need in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller - and the processors commissioned by us (e.g. providers) - process, will process in the future and what legal options you have. The terms used are to be understood as gender-neutral. In short: We provide you with comprehensive information about the data we process about you. Data protection declarations usually sound very technical and use legal terms. This data protection declaration, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as it promotes transparency, technical terms explained in a reader-friendly manner, links to further information are provided and graphics used. We are informing you in clear and simple language that we only process personal data in the context of our business activities if there is a corresponding legal basis. This is certainly not possible if you give the briefest, most unclear and legal-technical explanations possible, as is often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is some information there that you did not know before. If you still have any questions, we would like to ask you to contact the responsible body named below or in the imprint, follow the existing links and look at further information on third-party websites. You can of course also find our contact details in the imprint.

scope

This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (contract processors). By personal data we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and bill for our services and products, whether online or offline. The scope of this privacy policy includes:

all online presences (websites, online shops) that we operate
social media presence and email communication
mobile apps for smartphones and other devices

In short: This privacy policy applies to all areas in which personal data is processed in a structured manner within the company via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

legal basis

In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, that allow us to process personal data. As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can of course read this EU General Data Protection Regulation online on EUR-Lex, the access to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 We only process your data if at least one of the following conditions applies:

consent (Article 6 paragraph 1 letter a GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
Contract (Article 6 paragraph 1 letter b GDPR): We process your data in order to fulfil a contract or pre-contractual obligations with you. For example, if we conclude a purchase contract with you, we require personal information in advance.
Legal obligation (Article 6 paragraph 1 lit. c GDPR): We process your data if we are subject to a legal obligation. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
Legitimate Interests (Article 6 paragraph 1 letter f GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and economically efficiently. This processing is therefore a legitimate interest.

Other conditions such as the taking of recordings in the public interest and the exercise of public authority as well as the protection of vital interests do not generally apply to us. If such a legal basis should be applicable, it will be indicated at the appropriate point. In addition to the EU regulation, national laws also apply:

In Austria This is the Federal Law on the Protection of Natural Persons with regard to the Processing of Personal Data (Data Protection Act), short DSG.
In Germany this applies Federal Data Protection Act, short BDSG.

If other regional or national laws apply, we will inform you about them in the following sections.

contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the responsible person or body below: Wick-Machinery GmbH Hauptstraße 26, A-2325 Himberg Authorized representative: Andreas Wick E-Mail: office@wick-machinery.com Phone: +43223587722 Imprint: https://wick-machinery.com/unternehmen/impressum/

storage period

Our general rule is that we only store personal data for as long as it is absolutely necessary to provide our services and products. This means that we delete personal data as soon as the reason for data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose no longer applies, for example for accounting purposes. If you wish your data to be deleted or withdraw your consent to data processing, the data will be deleted as quickly as possible and unless there is an obligation to store it. We will inform you about the specific duration of the respective data processing below, provided we have further information about it.

Rights under the General Data Protection Regulation

In accordance with Articles 13 and 14 of the GDPR, we inform you of the following rights to which you are entitled in order to ensure fair and transparent data processing:

According to Article 15 GDPR, you have the right to know whether we process your data. If this is the case, you have the right to receive a copy of the data and to be informed of the following information:
- for what purposes we carry out the processing;
- the categories, i.e. the types of data that are processed;
- who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
- how long the data is stored;
- the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
- that you can complain to a supervisory authority (links to these authorities can be found below);
- the origin of the data if we did not collect it from you;
- whether profiling is carried out, i.e. whether data is automatically evaluated in order to create a personal profile of you.
You have the right to rectification of data according to Article 16 GDPR, which means that we must correct data if you find any errors.
According to Article 17 GDPR, you have the right to erasure (“right to be forgotten”), which specifically means that you can request that your data be deleted.
According to Article 18 GDPR, you have the right to restrict processing, which means that we may only store the data but not use it further.
According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a common format upon request.
According to Article 21 GDPR, you have the right to object, which, once enforced, will result in a change in the processing.
- If the processing of your data is based on Article 6 Paragraph 1 Letter e (public interest, exercise of official authority) or Article 6 Paragraph 1 Letter f (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
- If data is used to conduct direct advertising, you can object to this type of data processing at any time. We may no longer use your data for direct marketing after this.
- If data is used to carry out profiling, you can object to this type of data processing at any time. We may no longer use your data for profiling after this.
According to Article 22 GDPR, you may have the right not to be subjected to a decision based solely on automated processing (e.g. profiling).
According to Article 77 of the GDPR, you have the right to complain. This means that you can complain to the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: You have rights – do not hesitate to contact the responsible body listed above! If you believe that the processing of your data violates data protection law or that your data protection claims have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the Data Protection Authority, whose website you can find at https://www.dsb.gv.at/ In Germany, there is a data protection officer for each federal state. For further information, please contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) The following local data protection authority is responsible for our company:

Austrian Data Protection Authority

Head: Mag. Dr. Andrea Jelinek Address: Barichgasse 40-42, 1030 Vienna Phone number: +43 1 52 152-0 E-mail address: dsb@dsb.gv.at Website: https://www.dsb.gv.at/

data transfer to third countries

We only transfer or process data in countries outside the scope of the GDPR (third countries) if you consent to this processing or if there is other legal permission. This applies in particular if the processing is required by law or necessary to fulfill a contractual relationship and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason why we have data processed in third countries. The processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, can mean that personal data is processed and stored in unexpected ways. We expressly point out that, in the opinion of the European Court of Justice, an adequate level of protection for data transfer to the USA currently only exists if a US company that processes personal data of EU citizens in the USA is an active participant in the EU-US Data Privacy Framework. You can find more information at: https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en Data processing by US services that are not active participants in the EU-US Data Privacy Framework may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It may also happen that data collected is linked to data from other services of the same provider, provided you have a corresponding user account. Where possible, we try to use server locations within the EU, if this is offered. We will provide you with more detailed information about data transfer to third countries in the appropriate places in this data protection declaration, if this applies.

security of data processing

We have implemented both technical and organizational measures to protect personal data. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible for third parties to derive personal information from our data. Art. 25 GDPR speaks here of "data protection through technical design and through data protection-friendly default settings" and means that both software (e.g. forms) and hardware (e.g. access to the server room) are always considered to be secure and appropriate measures are taken. In the following, we will go into more specific measures if necessary.

TLS encryption with https

TLS, encryption and https sound very technical and they are. We use HTTPS (Hypertext Transfer Protocol Secure) to transfer data securely over the Internet. This means that the complete transfer of all data from your browser to our web server is secured - no one can "eavesdrop". We have thus introduced an additional security layer and meet data protection through technical design (Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol

top left of the browser, to the left of the Internet address (e.g. examplepage.com) and the use of the https scheme (instead of http) as part of our Internet address. If you want to know more about encryption, we recommend doing a Google search for “Hypertext Transfer Protocol Secure wiki” to get good links to further information.

communication

Communication Summary 👥 Affected parties: All those who communicate with us by telephone, email or online form 📓 Data processed: e.g. telephone number, name, email address, entered form data. You can find more details about this in the contact type used 🤝 Purpose: Handling communication with customers, business partners, etc. 📅 Storage period: Duration of the business case and the legal regulations ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. b GDPR (contract), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

If you contact us and communicate by phone, email or online form, personal data may be processed. The data will be processed to handle and process your question and the related business transaction. The data will be stored for as long as required by law.

affected persons

The above-mentioned processes affect everyone who contacts us via the communication channels we provide.

phone

When you call us, the call data is stored pseudonymously on the respective device and by the telecommunications provider used. In addition, data such as name and telephone number can be sent by email afterwards and stored to answer your query. The data is deleted as soon as the business transaction has been completed and legal requirements permit it.

e-mail

If you communicate with us by email, data may be saved on the respective device (computer, laptop, smartphone, etc.) and data may be saved on the email server. The data will be deleted as soon as the business transaction has been completed and legal requirements permit it.

online forms

If you communicate with us using an online form, data will be saved on our web server and, if necessary, forwarded to an email address of ours. The data will be deleted as soon as the business transaction has been completed and legal requirements permit it.

legal basis

The processing of the data is based on the following legal bases:

Art. 6 para. 1 lit. a GDPR (consent): You give us your consent to store your data and to continue to use it for the purposes related to the business case;
Art. 6 (1) (b) GDPR (contract): There is a need to fulfil a contract with you or a processor such as the telephone provider or we have to process the data for pre-contractual activities, such as preparing an offer;
Art. 6 (1) (f) GDPR (legitimate interests): We want to handle customer inquiries and business communication in a professional setting. For this, certain technical facilities such as email programs, exchange servers and mobile phone operators are necessary in order to be able to conduct communication efficiently.

order processing agreement (AVV)

In this section, we would like to explain to you what a data processing agreement is and why it is needed. Because the word “data processing agreement” is quite a tongue twister, we will often use the acronym AVV in the text. Like most companies, we do not work alone, but also use the services of other companies or individuals ourselves. By involving various companies or service providers, we may pass on personal data for processing. These partners then act as data processors with whom we conclude a contract, the so-called data processing agreement (AVV). The most important thing for you to know is that the processing of your personal data is carried out exclusively in accordance with our instructions and must be regulated by the AVV.

Who are data processors?

As a company and website owner, we are responsible for all data that we process from you. In addition to the responsible parties, there may also be so-called processors. This includes any company or person that processes personal data on our behalf. To be more precise and according to the GDPR definition: any natural or legal person, authority, institution or other body that processes personal data on our behalf is considered a processor. Processors can therefore be service providers such as hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft. To make the terminology easier to understand, here is an overview of the three roles in the GDPR: affected person (You as a customer or interested party) → responsible person (we as a company and client) → processor (service providers such as web hosts or cloud providers)

Content of a data processing contract

As already mentioned above, we have concluded an AVV with our partners who act as data processors. This stipulates above all that the data processor processes the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, but in this context, electronic contract conclusion is also considered "written". The personal data is only processed on the basis of the contract. The contract must contain the following:

commitment to us as responsible parties
Duties and rights of the controller
categories of data subjects
type of personal data
type and purpose of data processing
Subject and duration of data processing
place of data processing

The contract also contains all the obligations of the processor. The most important obligations are:

measures to ensure data security
possible technical and organizational measures to protect the rights of the data subject
to maintain a data processing register
to cooperate with the data protection supervisory authority upon request
to carry out a risk analysis with regard to the personal data received
Sub-processors may only be commissioned with the written permission of the controller

You can find out what such an AVV looks like at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html A sample contract is presented here.

cookies

Cookies Summary 👥 Affected parties: visitors to the website 🤝 Purpose: depends on the respective cookie. You can find more details below or from the manufacturer of the software that sets the cookie. 📓 Data processed: depends on the cookie used. You can find more details below or from the manufacturer of the software that sets the cookie. 📅 Storage period: depends on the respective cookie, can vary from hours to years ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data. Below we explain what cookies are and why they are used so that you can better understand the following privacy policy. Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies. One thing cannot be denied: cookies are really useful little helpers. Almost all websites use cookies. To be more precise, they are HTTP cookies, as there are other cookies for other areas of application. HTTP cookies are small files that are saved on your computer by our website. These cookie files are automatically stored in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified. Cookies store certain user data from you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Cookies allow our website to know who you are and offer you the settings you are used to. In some browsers, each cookie has its own file, while in others, such as Firefox, all cookies are stored in a single file. The following graphic shows a possible interaction between a web browser, such as Chrome, and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again when another page is requested.

HTTP Cookie Interaction between browser and web server

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "malware". Cookies also cannot access information on your PC. For example, cookie data can look like this: Name: _ga Value: GA1.2.1326744211.152112059781-9 Purpose of use: differentiation of website visitors Expiration date: after 2 years A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point we would like to briefly explain the different types of HTTP cookies. There are 4 types of cookies: Essential Cookies These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues browsing on other pages and only later proceeds to checkout. These cookies do not delete the shopping cart, even if the user closes their browser window. Purposeful cookies These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website in different browsers. Targeted cookies These cookies improve user experience. For example, entered locations, font sizes or form data are saved. advertising cookies These cookies are also called targeting cookies. They are used to deliver individually tailored advertising to the user. This can be very practical, but also very annoying. Usually, when you visit a website for the first time, you are asked which of these types of cookies you would like to accept. And of course, this decision is also saved in a cookie. If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments from the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. You can find more details below or from the manufacturer of the software that sets the cookie.

Which data is processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the data processed or stored in the following data protection declaration.

storage period of cookies

The storage period depends on the respective cookie and is specified further below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years. You also have an influence on the storage period yourself. You can delete all cookies manually at any time via your browser (see also “Right of objection” below). Furthermore, cookies based on consent are deleted at the latest after you revoke your consent, whereby the legality of storage remains unaffected until then.

Right of objection – how can I delete cookies?

How and whether you want to use cookies is up to you. Regardless of which service or website the cookies come from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block third-party cookies but allow all other cookies. If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings: Chrome: Delete, enable and manage cookies in Chrome Safari: Managing cookies and website data with Safari Firefox: Clear cookies to remove data that websites have stored on your computer Internet Explorer: Deleting and managing cookies Microsoft Edge: Delete and manage cookies If you do not want cookies at all, you can set up your browser so that it always informs you when a cookie is about to be placed. This way you can decide for each individual cookie whether you want to accept the cookie or not. The procedure varies depending on the browser. The best thing to do is to search for instructions on Google using the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

legal basis

The so-called “Cookie Guidelines” have been in place since 2009. They state that storing cookies is a consent (Article 6 Paragraph 1 Letter a of GDPR) is required of you. However, there are still very different reactions to these guidelines within the EU countries. In Austria, however, this guideline was implemented in Section 96 Paragraph 3 of the Telecommunications Act (TKG). In Germany, the cookie guidelines were not implemented as national law. Instead, this guideline was largely implemented in Section 15 Paragraph 3 of the Telemedia Act (TMG). For absolutely necessary cookies, even if no consent has been given, there are legitimate interests (Article 6 (1) (f) GDPR), which in most cases are of an economic nature. We want to give visitors to the website a pleasant user experience and for this, certain cookies are often absolutely necessary. If cookies that are not absolutely necessary are used, this only happens if you have given your consent. The legal basis in this respect is Art. 6 (1) (a) GDPR. In the following sections you will be informed in more detail about the use of cookies, provided that the software used uses cookies.

Webhosting Introduction

Webhosting Summary 👥 Affected parties: visitors to the website 🤝 Purpose: professional hosting of the website and securing operations 📓 Data processed: IP address, time of website visit, browser used and other data. You can find more details below or from the web hosting provider used. 📅 Storage period: depends on the respective provider, but usually 2 weeks ⚖️ Legal basis: Art. 6 Para. 1 lit.f GDPR (legitimate interests)

What is web hosting?

When you visit websites these days, certain information - including personal data - is automatically created and saved, including on this website. This data should be processed as sparingly as possible and only with justification. By website we mean the totality of all web pages on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or example.com. If you want to view a website on a computer, tablet or smartphone, you use a program called a web browser. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari. We call them browsers or web browsers for short. To display the website, the browser must connect to another computer where the website code is saved: the web server. Operating a web server is a complicated and time-consuming task, which is why it is usually done by professional providers. They offer web hosting and thus ensure that website data is stored reliably and error-free. A whole lot of technical terms, but please stay tuned, it gets better! When the browser connects to your computer (desktop, laptop, tablet or smartphone) and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, and on the other hand, the web server must also store data for a while to ensure proper operation. A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

Professional hosting of the website and security of the operation
to maintain operational and IT security
Anonymous evaluation of access behavior to improve our offer and, if necessary, for criminal prosecution or the pursuit of claims

Which data is processed?

Even while you are currently visiting our website, our web server, which is the computer on which this website is stored, usually automatically stores data such as

the complete Internet address (URL) of the website accessed
Browser and browser version (e.g. Chrome 87)
the operating system used (e.g. Windows 10)
the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/)
the hostname and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
date and time
in files, the so-called web server log files

How long is data stored?

As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass this data on, but cannot rule out that this data will be viewed by authorities in the event of illegal behavior. In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without your consent!

legal basis

The legality of the processing of personal data in the context of web hosting arises from Art. 6 Paragraph 1 Letter f of GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company on the Internet in a secure and user-friendly manner and to be able to pursue attacks and claims arising from this if necessary. There is usually a contract for order processing between us and the hosting provider in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

Website Modular Systems Introduction

Website Modular Systems Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Data processed: Data such as technical usage information such as browser activity, clickstream activities, session heatmaps as well as contact details, IP address or your geographical location. You can find more details about this further down in this privacy policy and in the privacy policy of the providers. 📅 Storage period: depends on the provider ⚖️ Legal basis: Art. 6 Para. 1 lit. f GDPR (legitimate interests), Art. 6 Para. 1 lit. a GDPR (consent)

What are website builder systems?

We use a website modular system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can create a website very easily and without any programming knowledge. In many cases, web hosts also offer modular systems. By using a modular system, personal data can also be collected, stored and processed. In this data protection text, we give you general information about data processing by modular systems. You can find more information in the provider's data protection declarations.

Why do we use website builders for our website?

The biggest advantage of a modular system is its ease of use. We want to offer you a clear, simple and well-organized website that we can easily operate and maintain ourselves - without external support. A modular system now offers many helpful functions that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and offer you an informative and pleasant time on our website.

What data is stored by a modular system?

Which data is stored depends, of course, on the website construction kit system used. Each provider processes and collects different data from website visitors. However, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit are usually collected. Tracking data (e.g. browser activity, clickstream activities, session heatmaps, etc.) can also be processed. Personal data can also be collected and stored. This usually includes contact data such as email address, telephone number (if you have provided this), IP address and geographical location data. You can find out exactly which data is stored in the provider's privacy policy.

How long and where is the data stored?

We will inform you about the duration of data processing below in connection with the website modular system used, provided we have further information about it. You can find detailed information about this in the provider's privacy policy. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. It is possible that the provider stores your data according to its own specifications, over which we have no influence.

right of objection

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can contact the person responsible for the website modular system used at any time. You can find contact details either in our privacy policy or on the website of the relevant provider. You can delete, deactivate or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that not all functions may then work as usual.

legal basis

We have a legitimate interest in using a website modular system to optimize our online service and to present it to you in an efficient and user-friendly manner. The legal basis for this is Art. 6 Paragraph 1 Letter f of GDPR (Legitimate Interests). However, we only use the modular system if you have given your consent. If the processing of data is not absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This particularly applies to tracking activities. The legal basis in this respect is Art. 6 Paragraph 1 Letter a of GDPR. With this data protection declaration, we have provided you with the most important general information about data processing. If you would like to find out more about this, you will find further information - if available - in the following section or in the provider's data protection declaration.

WordPress.com Privacy Policy

We use the well-known content management system WordPress.com for our website. The service provider is the American company Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA.

What is WordPress?

The company was founded in 2003 and developed into one of the best-known content management systems (CMS) in the world in a relatively short time. A CMS is software that helps us design our website and present content in a beautiful and organized manner. The content can be text, audio and video. By using WordPress, personal data can also be collected, stored and processed. As a rule, mainly technical data such as operating system, browser, screen resolution or hosting provider is stored. However, personal data such as IP address, geographical data or contact details can also be processed.

Why do we use WordPress?

Programming is not one of our core competencies. Nevertheless, we want to have a powerful and attractive website that we can manage and maintain ourselves. With a website construction kit system or a content management system such as WordPress, this is exactly what is possible. With WordPress, we don't have to be programming aces to be able to offer you a beautiful website. Thanks to WordPress, we can operate our website quickly and easily even without any prior technical knowledge. If technical problems arise or we have special requests for our website, we always have our specialists who are at home with HTML, PHP, CSS and the like.

How secure is data transfer with WordPress?

WordPress processes your data in the USA, among other places. WordPress is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en. In addition, WordPress uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, WordPress undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The data processing conditions (Data Processing Agreements), which correspond to the standard contractual clauses, can be found at https://wordpress.com/support/data-processing-agreements/. You can find out more about the data processed through the use of WordPress.com in the privacy policy on https://automattic.com/de/privacy/.

Data Processing Agreement (AVV) WordPress.com

We have concluded a data processing agreement (DPA) with WordPress.com in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can read what a DPA is exactly and, above all, what must be included in a DPA in our general section “Data processing agreement (DPA)”. This agreement is required by law because WordPress.com processes personal data on our behalf. It clarifies that WordPress.com may only process data that it receives from us in accordance with our instructions and must comply with the GDPR. The link to the data processing agreement (DPA) can be found at https://wordpress.com/support/data-processing-agreements/.

Web Analytics Introduction

Web Analytics Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the web offering. 📓 Data processed: Access statistics that contain data such as locations of access, device data, duration and time of access, navigation behavior, click behavior and IP addresses. You can find more details in the web analytics tool used. 📅 Storage period: depends on the web analytics tool used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Web Analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This collects data that the respective analytics tool provider (also known as tracking tool) stores, manages and processes. The data is used to create analyses of user behavior on our website and makes it available to us as website operators. In addition, most tools offer various testing options. For example, we can test which offers or content are most popular with our visitors. To do this, we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such testing procedures, as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we use web analytics?

We have a clear goal in mind with our website: we want to provide the best web offering on the market for our industry. To achieve this goal, we want to offer the best and most interesting offering on the one hand and, on the other hand, make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offering for you and us accordingly. For example, we can see how old our visitors on average are, where they come from, when our website is visited most often or which content or products are particularly popular. All of this information helps us to optimize the website and thus adapt it as best as possible to your needs, interests and wishes.

Which data is processed?

Which data is stored depends, of course, on the analysis tools used. However, as a rule, for example, what content you view on our website, which buttons or links you click on, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use is stored. If you have agreed that location data may also be collected, this can also be processed by the web analysis tool provider. Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purposes of testing, web analysis and web optimization, no direct data such as your name, age, address or email address is stored. All of this data, if collected, is stored pseudonymously. This means that you cannot be identified as a person. The following example shows schematically how Google Analytics works as an example of client-based web tracking with JavaScript code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website again, other cookies can store data for several years.

duration of data processing

We will inform you about the duration of data processing below, provided we have further information on this. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If it is required by law, such as in the case of accounting, this storage period can also be exceeded.

right of objection

legal basis

The use of web analytics requires your consent, which we have obtained with our cookie popup. This consent is according to Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it may occur when collected by web analytics tools. In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of web analytics, we can detect errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests)However, we only use the tools if you have given your consent. Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools. Information on specific web analytics tools can be found in the following sections - if available.

Facebook Conversions API Privacy Policy

We use Facebook Conversions API, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. The company responsible for the European area is Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). Facebook processes your data in the USA, among other places. Facebook and Meta Platforms are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en. In addition, Facebook uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing. You can find out more about the data processed through the use of Facebook Conversions API in the Privacy Policy on https://www.facebook.com/about/privacy.

Google Analytics Privacy Policy

Google Analytics Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Data processed: Access statistics that contain data such as locations of access, device data, duration and time of access, navigation behavior and click behavior. You can find more details about this further down in this privacy policy. 📅 Storage period: individually adjustable, by default Google Analytics 4 stores data for 14 months ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Google Analytics?

We use the analysis tracking tool Google Analytics in version Google Analytics 4 (GA4) from the American company Google Inc. on our website. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. By combining various technologies such as cookies, device IDs and login information, you as a user can be identified across different devices. This means that your actions can also be analyzed across platforms. For example, if you click on a link, this event is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better adapt our website and our service to your needs. Below we go into more detail about the tracking tool and inform you above all about which data is processed and how you can prevent this. Google Analytics is a tracking tool that is used to analyze our website's traffic. The basis for these measurements and analyses is a pseudonymous user identification number. This number does not contain any personal data such as name or address, but is used to assign events to a device. GA4 uses an event-based model that records detailed information on user interactions such as page views, clicks, scrolling, and conversion events. In addition, various machine learning functions have been built into GA4 to better understand user behavior and certain trends. GA4 uses machine learning functions to model. This means that missing data can also be extrapolated based on the data collected in order to optimize the analysis and also to make forecasts. In order for Google Analytics to work in principle, a tracking code is built into the code of our website. When you visit our website, this code records various events that you carry out on our website. With GA4's event-based data model, we as website operators can define and track specific events in order to obtain analyses of user interactions. This means that in addition to general information such as clicks or page views, special events that are important to our business can also be tracked. Such special events can be, for example, submitting a contact form or purchasing a product. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there. Google processes the data and we receive reports on your user behavior. These can include the following reports:

Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
Ad Reporting: Ad Reporting helps us analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.
Behavioral reports: This tells us how you interact with our website. We can see which path you take on our site and which links you click on.
Conversion reports: A conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a pure website visitor to becoming a buyer or newsletter subscriber. These reports help us learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.

In addition to the analysis reports mentioned above, Google Analytics 4 also offers the following functions:

Event-based data model: This model records very specific events that can take place on our website. For example, playing a video, purchasing a product or signing up for our newsletter.
Advanced analysis functions: These functions enable us to understand your behavior on our website or certain general trends even better. For example, we can segment user groups, carry out comparative analyses of target groups or track your route or path on our website.
Predictive modeling: Using collected data, machine learning can extrapolate missing data that predicts future events and trends. This can help us develop better marketing strategies.
Cross-platform analysis: Data can be collected and analyzed from both websites and apps. This gives us the opportunity to analyze user behavior across platforms, provided you have consented to data processing, of course.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal. The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is easier for interested people to find on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures in a more personalized and cost-effective manner. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This allows Google Analytics to recognize you as a new user and assign you a user ID. The next time you visit our site, you will be recognized as a "returning" user. All data collected is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles. In order to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. The Google Analytics 4 property is the default for each newly created property. Depending on the property used, data is stored for different lengths of time. Using identifiers such as cookies, app instance IDs, user IDs or user-defined event parameters, your interactions are measured across platforms, provided you have consented. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we as the website operator approve this. Exceptions may apply if required by law. According to Google, no IP addresses are logged or stored in Google Analytics 4. However, Google uses the IP address data to derive location data and deletes it immediately afterwards. All IP addresses collected from users in the EU are therefore deleted before the data is stored in a data center or on a server. Since Google Analytics 4 focuses on event-based data, the tool uses significantly fewer cookies compared to previous versions (such as Google Universal Analytics). However, there are some specific cookies used by GA4. These include, for example: Name: _ga Value: 2.1326744211.152112059781-5 Purpose of use: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish between website visitors. Expiration date: after 2 years Name: _gid Value: 2.1687193234.152112059781-1 Purpose of use: The cookie is also used to distinguish website visitors Expiration date: after 24 hours Name: _gat_gtag_UA_ Value: 1 Purpose of use: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ . Expiration date: after 1 minute Note: This list cannot claim to be complete, as Google is constantly changing its choice of cookies. The aim of GA4 is also to improve data protection. Therefore, the tool offers several options for controlling data collection. For example, we can set the storage period ourselves and also control data collection. Here we show you an overview of the most important types of data collected with Google Analytics: Heatmaps: Google creates so-called heat maps. Heat maps show exactly the areas you click on. This gives us information about where you are on our site. Session duration: Google defines the session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically. bounce rate Bounce rate: A bounce occurs when you only view one page on our website and then leave our website again. Account creation: When you create an account or place an order on our website, Google Analytics collects this data. Location: IP addresses are not logged or stored in Google Analytics. However, derivations for location data are used shortly before the IP address is deleted. Technical information: Technical information includes your browser type, your Internet provider or your screen resolution. Source: Google Analytics, or rather we, are of course also interested in which website or advertisement you came to our site from. Other data includes contact details, any ratings, the playback of media (e.g. when you play a video on our site), sharing content via social media or adding it to your favorites. This list is not exhaustive and is only intended to provide a general orientation for data storage by Google Analytics.

How long and where is the data stored?

Google has its servers distributed all over the world. Here you can find out exactly where the Google data centers are located: https://www.google.com/about/datacenters/locations/?hl=de Your data is distributed across different physical storage devices. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. Each Google data center has emergency programs for your data. If, for example, Google's hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low. The retention period of the data depends on the properties used. The storage period is always set specifically for each individual property. Google Analytics offers us four options for controlling the storage period:

2 months: this is the shortest storage period.
14 months: by default, data is stored in GA4 for 14 months.
26 months: you can also store the data for 26 months.
Data will only be deleted when we delete it manually

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period we have chosen. In this case, the retention period will be reset each time you visit our website again within the specified period. When the specified period has expired, the data will be deleted once a month. This retention period applies to your data that is linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to obtain information about your data, to update it, to delete it or to restrict it. You can use the browser add-on to deactivate Google Analytics JavaScript (analytics.js, gtag.js) to prevent Google Analytics 4 from using your data. You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de download and install. Please note that this add-on only deactivates data collection by Google Analytics. If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the respective instructions for the most popular browsers under the "Cookies" section.

legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie popup. This consent is provided according to Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it may occur when collected by web analytics tools. In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Analytics, we can detect errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). However, we only use Google Analytics if you have given your consent. Google processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en. In addition, Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you would like to learn more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=deIf you want to learn more about data processing, please use the Google privacy policy at https://policies.google.com/privacy?hl=de.

Data Processing Agreement (AVV) Google Analytics

We have concluded a data processing agreement (DPA) with Google in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can read what a DPA is exactly and, above all, what must be included in a DPA in our general section “DPA”. This agreement is required by law because Google processes personal data on our behalf. It clarifies that Google may only process data that it receives from us in accordance with our instructions and must comply with the GDPR. The link to the data processing conditions can be found at https://business.safety.google/intl/de/adsprocessorterms/

Google Analytics reports on demographics and interests

We have activated the advertising reporting functions in Google Analytics. The reports on demographic characteristics and interests contain information on age, gender and interests. This enables us to get a better picture of our users - without being able to assign this data to individual people. You can find out more about the advertising functions on https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=adYou can control the use of your Google Account activities and information under “Advertising Settings” on https://adssettings.google.com/authenticated End via checkbox.

Google Analytics in consent mode

Depending on your consent, your personal data will be processed by Google Analytics in the so-called consent mode. You can choose whether or not you agree to Google Analytics cookies. This also means that you choose which data Google Analytics may process from you. This data collected is mainly used to carry out measurements of user behavior on the website, display targeted advertising, and provide us with web analysis reports. As a rule, you consent to data processing by Google using a cookie consent tool. If you do not consent to data processing, only aggregated data will be collected and processed. This means that data cannot be assigned to individual users and no user profile is created of you. You can also only consent to statistical measurement. No personal data will be processed and therefore not used for advertisements or advertising measurement results.

Google Analytics IP anonymization

We have implemented Google Analytics IP address anonymization on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The IP is anonymized or masked as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed. You can find more information about IP anonymization on https://support.google.com/analytics/answer/2763052?hl=de.

Google Optimize Privacy Policy

We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en. In addition, Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/. You can find out more about the data processed through the use of Google Optimize in the Privacy Policy on https://policies.google.com/privacy?hl=de.

Data Processing Agreement (AVV) Google Optimize

Google Site Kit Privacy Policy

Google Site Kit Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the website. 📓 Data processed: Access statistics that contain data such as locations of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found below and in the Google Analytics privacy policy. 📅 Storage period: depends on the properties used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Google Site Kit?

We have integrated the WordPress plugin Google Site Kit from the American company Google Inc. into our website. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Site Kit, we can quickly and easily view statistics from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools integrated in Google Site Kit collect, among other things, personal data from you. In this privacy policy, we explain why we use Google Site Kit, how long and where data is stored, and which other data protection texts are relevant to you in this context. Google Site Kit is a plugin for the WordPress content management system. With this plugin, we can view important website analysis statistics directly in our dashboard. These are statistics collected by other Google products, primarily Google Analytics. In addition to Google Analytics, the services Google Search Console, Page Speed Insight, Google AdSense, Google Optimize, and Google Tag Manager can also be linked to Google Site Kit.

Why do we use Google Site Kit on our website?

As a service provider, it is our job to offer you the best possible experience on our website. You should feel comfortable on our website and quickly and easily find exactly what you are looking for. Statistical evaluations help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work much easier in this regard because we can view and analyze the statistics of Google products directly in the dashboard. This means we no longer have to register separately for the respective tool. Site Kit therefore always offers a good overview of the most important analysis data.

What data does Google Site Kit store?

If you have actively consented to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and send your data, for example about your user behavior, to Google, where it will be stored and processed. This includes personal data such as your IP address. For more detailed information on the individual services, we have separate text sections in this privacy policy. For example, take a look at our privacy policy for Google Analytics. Here we go into great detail about the data collected. You will find out how long Google Analytics stores, manages and processes data, which cookies can be used and how you can prevent data storage. We also have our own privacy policies with comprehensive information for other Google services such as Google Tag Manager or Google AdSense. Below we show you examples of Google Analytics cookies that can be set in your browser if you have generally consented to data processing by Google. Please note that these cookies are only a selection: Name: _ga Value:2.1326744211.152112059781-2 Purpose of use: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish between website visitors. Expiration date: after 2 years Name: _gid Value:2.1687193234.152112059781-7 Purpose of use: This cookie is also used to distinguish website visitors. Expiration date: after 24 hours Name: _gat_gtag_UA_ Value: 1 Purpose of use: This cookie is used to reduce the request rate. Expiration date: after 1 minute

How long and where is the data stored?

Google stores collected data on its own Google servers, which are located worldwide. Most servers are located in the United States and therefore it is quite possible that your data will also be stored there. On https://www.google.com/about/datacenters/locations/?hl=de you can see exactly where the company provides servers. Data collected by Google Analytics is retained for a standard 26 months. After this, your user data is deleted. The retention period applies to all data linked to cookies, user recognition and advertising IDs.

How can I delete my data or prevent data storage?

You always have the right to obtain information about your data and to have your data deleted, corrected or restricted. You can also deactivate, delete or manage cookies in your browser at any time. If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the relevant instructions for the most popular browsers under the "Cookies" section.

legal basis

The use of Google Site Kit requires your consent, which we have obtained with our cookie popup. This consent is according to Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it may occur when collected by web analytics tools. In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Site Kit, we can detect errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). However, we only use Google Site Kit if you have given your consent. Google processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en. In addition, Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/To learn more about data processing by Google, we recommend that you read Google’s comprehensive privacy policy at https://policies.google.com/privacy?hl=de.

Jetpack Privacy Policy

Jetpack Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the web offering. 📓 Data processed: Access statistics that contain data such as locations of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. 📅 Storage period: until the data is no longer required for the services ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Jetpack?

We use the WordPress plug-in Jetpack on our website. Jetpack is software that, among other things, provides us with web analytics. Jetpack is operated by the company Automattic (Inc. 132 Hawthorne Street San Francisco, CA 94107, USA), which uses technology from Quantcast (Inc., 201 3rd St, Floor 2, San Francisco, CA 94103-3153, USA) for this product. The integrated tracking tool also collects, stores and processes your personal data. In this privacy policy, we show you exactly what data this is, why we use Jetpack and how you can prevent this data storage. Jetpack is a plug-in for WordPress websites with many different functions and modules. All of these tools help us to make our website more beautiful, more secure and to welcome more visitors here. The tool can also be used to display related posts, content can be shared and Jetpack can also improve the loading speed of our website. All features are hosted and provided by WordPress.

Why do we use Jetpack?

It is crucial for us that you feel comfortable on our website and find what you are looking for. We can only be successful if you are satisfied with our service. And so that we know how and where we can improve our website, we need information. For example, Jetpack allows us to see how often and for how long you are on a single web page or which buttons you like to click. With the help of this information, we can improve our website and adapt it to your wishes and preferences.

What data does Jetpack store?

In particular, the built-in tracking tool WordPress.com statistics also collects, stores and processes personal data from you. To ensure that the Jetpack tool works, Jetpack places a cookie in your browser when you open a website that has components of the tool built in. The data collected is synchronized with Automattic and stored there. In addition to the IP address (which is anonymized before storage) and data on user behavior, this includes, for example, browser type, unique device identifier, preferred language, date and time of page entry, operating system and information on the mobile network. Jetpack uses this information to improve its own services and offers and to gain better insights into the use of its own service. The following data can also be synchronized and stored:

For Google Ads customers, the email address and physical address of the account are synchronized
Successful and unsuccessful login attempts. Your IP address and user agent are also stored
The user IDs, usernames, email addresses, roles and skills of registered users. But no passwords are stored
The user ID of users who make changes to the website
Twitter username, if configured with Jetpack

Jetpack also uses cookies to store data. Below we show you a few selected, example cookies that Jetpack uses: Name: eucookielaw Value: 1613651061376112059781-6 Purpose of use: Stores the status of the user's consent to the use of cookies. Expiration date: after 180 days Name: tk_ai Value: 0 Purpose of use: This cookie stores a randomly generated anonymous ID. It is only used within the administration area to track general analytics. Expiration date: after the end of the session Name: tk_tc Value: E3%2BgJ1Pw6iYKk%2Fvj112059781-3 Purpose of use: This is a so-called referral cookie. It is used to analyze the connection between WooCommerce and a website with a Jetpack plugin. Expiration date: after the end of the session Note: Jetpack uses many different cookies. Which cookies are used depends on the Jetpack functions used and on your actions on the websites with an integrated Jetpack plug-in. https://de.jetpack.com/support/cookies/ you will see a list of possible cookies that Jetpack uses.

How long and where is the data stored?

Automattic stores the collected data until it is no longer used for its own services. Beyond this period, the data is only retained if the company is required to do so for legal reasons. Web server logs such as your IP address, browser type and operating system are deleted after about 30 days. The data is stored on the company's American servers.

How can I delete my data or prevent data storage?

As mentioned above, Jetpack uses cookies to store data. If you do not want Jetpack to collect data from you in the future, you can https://www.quantcast.com/opt-out/ request an "opt-out" cookie. Quantcast sets this cookie and no visitor data is stored about you. This is the case until you delete this cookie again. Alternatively, you can simply manage, deactivate or delete cookies in your browser as you wish. Cookie management works slightly differently depending on the browser type. Under the "Cookies" section you will find the relevant links to the respective instructions for the most popular browsers.

legal basis

The use of Jetpack requires your consent, which we have obtained with our cookie popup. This consent is according to Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it may occur when collected by web analytics tools. In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Jetpack, we can detect errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). However, we only use Jetpack if you have given your consent. Automattic processes your data in the USA, among other places. Jetpack or Automattic is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_enAutomattic also uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Automattic undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=deIf you would like to learn more about the privacy policy and the processing of data by Jetpack or Automattic, we recommend that you read the privacy policy at https://automattic.com/privacy/, the cookie policy at https://automattic.com/cookies/ and also the information page https://jetpack.com/support/what-data-does-jetpack-sync/We hope we were able to give you a good insight into data processing by Jetpack.

Pinterest Web Analytics Privacy Policy

We use Pinterest Web Analytics, a web analysis program, on our website. The service provider is the American company Pinterest Inc. The company also has an Irish headquarters with the address Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland. Pinterest processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing. Pinterest uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Pinterest undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de For more information about Pinterest’s standard contractual clauses, please visit https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eea. You can find out more about the data processed through the use of Pinterest Web Analytics in the entire Privacy Policy on https://policy.pinterest.com/de/privacy-policy.

Social Media Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Presentation and optimization of our service, contact with visitors, interested parties, etc., advertising 📓 Data processed: Data such as telephone numbers, email addresses, contact details, data on user behavior, information about your device and your IP address. You can find more details on this in the social media tool used. 📅 Storage period: depends on the social media platforms used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data can be processed so that we can specifically address users who are interested in us via social networks. In addition, elements of a social media platform can also be embedded directly in our website. This is the case, for example, if you click on a so-called social button on our website and are redirected directly to our social media presence. So-called social media or social media refers to websites and apps through which registered members can produce content, exchange content openly or in specific groups, and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and make contact online. With our social media presence, we can bring our products and services closer to interested parties. The social media elements integrated into our website help you to switch to our social media content quickly and without complications. The data that is stored and processed through your use of a social media channel is primarily intended to be able to carry out web analyses. The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw appropriate conclusions about your interests and so-called user profiles can be created. This also enables the platforms to present you with customized advertisements. Cookies are usually set in your browser for this purpose, which store data on your usage behavior. We generally assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. If this is the case, we will point this out separately and work on the basis of an agreement to this effect. The essence of the agreement is then reproduced below for the platform in question. Please note that when using the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. This may mean that you can no longer easily demand or enforce your rights with regard to your personal data.

Which data is processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. But it is usually data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Especially if you have a profile on the social media channel you visit and are logged in, data can be linked to your profile. All data collected via a social media platform is also stored on the providers' servers. This means that only the providers have access to the data and can give you the appropriate information or make changes. If you want to know exactly which data is stored and processed by the social media providers and how you can object to data processing, you should read the respective company's data protection declaration carefully. If you have any questions about data storage and data processing or want to assert corresponding rights, we recommend that you contact the provider directly.

duration of data processing

We will inform you about the duration of data processing below, provided we have further information. For example, the social media platform Facebook stores data until it is no longer required for its own purposes. However, customer data that is compared with the company's own user data is deleted within two days. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. If it is required by law, as in the case of accounting, for example, this storage period can also be exceeded.

right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party services such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. Since cookies can be used with social media tools, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

legal basis

Facebook privacy policy

Facebook Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Data processed: Data such as customer data, data on user behavior, information about your device and your IP address. You can find more details in the privacy policy below. 📅 Storage period: until the data is no longer useful for Facebook's purposes ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network of the company Meta Platforms Inc. or, for the European region, of the company Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer. If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our joint obligations have also been set out in a publicly accessible agreement at https://www.facebook.com/legal/controller_addendum This states, for example, that we must clearly inform you about the use of Facebook tools on our site. We are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and processing by Facebook, you can contact the company directly. If you address the question to us, we are obliged to forward it to Facebook. Below we provide an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data. In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. However, since the term is hardly known, we have decided to simply call them Facebook tools. These include:

Facebook pixel
social plug-ins (such as the "Like" or "Share" button)
Facebook Login
Account Kit
APIs (application programming interfaces)
SDKs (collection of programming tools)
platform integrations
plugins
codes
specifications
documentation
technologies and services

Through these tools, Facebook expands its services and has the ability to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads), we can reach exactly these people. In order to show users suitable advertising, however, Facebook needs information about people's wishes and needs. The company is provided with information about user behavior (and contact details) on our website. This allows Facebook to collect better user data and show interested people the right advertisements about our products or services. The tools thus enable customized advertising campaigns on Facebook. Facebook calls data about your behavior on our website "event data". This is also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analyses give us a better insight into how you use our services, website or products. In this way, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our page directly on Facebook.

What data are stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent. Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is sent to Facebook, a process known as "hashing" takes place. This means that a data set of any size is transformed into a character string. This also serves to encrypt data. In addition to contact data, "event data" is also transmitted. "Event data" refers to the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally obliged to do so. "Event data" can also be linked to contact data. This enables Facebook to offer better personalized advertising. After the comparison process mentioned above, Facebook deletes the contact data again. In order to be able to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which has been collected by Facebook in another way). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. You can also find general information about the use of Facebook cookies on https://www.facebook.com/policies/cookies.

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with its own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data. The data will only be completely deleted if you delete your Facebook account completely. This is how you delete your Facebook account: 1) On the right-hand side of Facebook, click on Settings. 2) Then click on “Your Facebook information” in the left-hand column. 3) Now click “Deactivation and deletion”. 4) Now select “Delete account” and then click on “Continue and delete account” 5) Now enter your password, click on “Continue” and then on “Delete account” The data that Facebook receives via our site is stored using cookies (e.g. for social plugins). You can deactivate, delete or manage individual or all cookies in your browser. This works in different ways depending on which browser you use. Under the “Cookies” section you will find the relevant links to the respective instructions for the most popular browsers.

If you do not want cookies at all, you can set your browser to always inform you when a cookie is about to be placed. This way you can decide for each individual cookie whether you want to allow it or not.

legal basis

If you have consented that your data can be processed and stored by integrated Facebook tools, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR)In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) on fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view Facebook's privacy policy or cookie guidelines. Facebook processes your data in the USA, among other places. Facebook or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en. In addition, Facebook uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessingWe hope we have provided you with the most important information about the use and processing of data by Facebook tools. If you would like to learn more about how Facebook uses your data, we recommend that you read the data guidelines on https://www.facebook.com/privacy/policy/. We have integrated the practical Facebook login on our website. This means you can easily log in with your Facebook account without having to create another user account. If you decide to register using the Facebook login, you will be redirected to the social media network Facebook. There you log in using your Facebook user data. This login process stores data about you and your user behavior and sends it to Facebook. Facebook uses various cookies to store the data. Below we show you the most important cookies that are set in your browser or already exist when you log in to our website using the Facebook login: Name: fr Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j Purpose of use: This cookie is used to ensure that the social plugin on our website works as well as possible. Expiration date: after 3 months Name: datr Value: 4Jh7XUA2112059781SEmPsSfzCOO4JFFl Purpose of use: Facebook sets the “datr” cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users. Expiration date: after 2 years Name: _js_datr Value: deleted Purpose of use: Facebook sets this session cookie for tracking purposes, even if you do not have a Facebook account or are logged out. Expiration date: after the end of the session Note: The cookies listed are only a small selection of the cookies that are available to Facebook. Other cookies include _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably. The Facebook login offers you a quick and easy registration process, and on the other hand it gives us the opportunity to share data with Facebook. This enables us to better tailor our offer and our advertising campaigns to your interests and needs. Data that we receive from Facebook in this way is public data such as

your Facebook name
your profile picture
a stored email address
friends lists
button information (e.g. "Like" button)
birthday
Language
Place of residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you use, which subpages you visit on our website or which products you have purchased from us. By using Facebook Login, you consent to data processing. You can revoke this agreement at any time. If you would like to find out more information about data processing by Facebook, we recommend that you read the Facebook privacy policy at https://www.facebook.com/privacy/policy/If you are logged in to Facebook, you can change your ad settings at https://www.facebook.com/adpreferences/advertisers/?entry_product=ad_settings_screen change yourself.

Facebook Social Plug-ins Privacy Policy

Our website contains so-called social plug-ins from the company Meta Platforms Inc. You can recognise these buttons by the classic Facebook logo, such as the "Like" button (the hand with the thumb raised) or by a clear "Facebook plug-in" label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the well-known "Like" and "Share" buttons. The following social plug-ins are offered by Facebook:

"Save" button
Like, Share, Send and Quote
page plug-in
comments
Messenger plug-in
Embedded posts and video players
group plug-in

On https://developers.facebook.com/docs/plugins you will receive more detailed information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site, and on the other hand because Facebook can optimize our advertisements. If you have a Facebook account or https://www.facebook.com/ have already visited our website, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our page or interact with social plug-ins (e.g. the "Like" button). The information received is deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information relating to your browser. To prevent Facebook from collecting a lot of data during your visit to our website and linking it to Facebook data, you must log out of Facebook while visiting the website. If you are not logged in to Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. However, data such as your IP address or which website you visit can be transferred to Facebook. We would like to expressly point out that we do not know exactly what the data contains. However, we will try to inform you as best as possible about data processing based on our current level of knowledge. You can also find out how Facebook uses the data in the company’s data policy at https://www.facebook.com/about/privacy/update read more. The following cookies are set in your browser at least when you visit a website with social plug-ins from Facebook: Name: dpr Value: not specified Purpose of use: This cookie is used to enable social plugins on our website. Expiration date: after the end of the session Name: fr Value: 0jieyh4112059781c2GnlufEJ9..Bde09j…1.0.Bde09j Purpose of use: The cookie is also necessary for the plug-ins to function properly. Expiration date:: after 3 months Note: These cookies were set after a test, even if you are not a Facebook member. If you are logged in to Facebook, you can change your ad settings at https://www.facebook.com/adpreferences/advertisers/ yourself. If you are not a Facebook user, you can https://www.youronlinechoices.com/de/praferenzmanagement/?tid=112059781 generally manage your usage-based online advertising. There you have the option to deactivate or activate providers. If you want to learn more about Facebook's data protection, we recommend that you read the company's own data guidelines on https://www.facebook.com/privacy/policy/.

Facebook Fanpage Privacy Policy

We also have a Facebook fan page for our website. The service provider is the American company Meta Platforms Inc. The company responsible for the European area is Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). Facebook processes your data in the USA, among other places. Facebook and Meta Platforms are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en. In addition, Facebook uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing. You can find out more about the data processed through the use of Facebook in the Privacy Policy on https://www.facebook.com/about/privacy.

Instagram privacy policy

Instagram Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Data processed: Data such as data on user behavior, information about your device and your IP address. You can find more details in the privacy policy below. 📅 Storage period: until Instagram no longer needs the data for its purposes ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Instagram?

We have integrated Instagram functions on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit websites on our website that have an integrated Instagram function, data is transmitted to, stored and processed by Instagram. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies. Below we want to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control data processing. Since Instagram belongs to Meta Platforms Inc., we get our information from the Instagram guidelines on the one hand, but also from the Meta privacy policy itself on the other. Instagram is one of the best known social media networks in the world. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many users casually call the platform), edit them with various filters and also share them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really taken off in recent years. And of course we have responded to this boom too. We want you to feel as comfortable as possible on our website. That's why we make it a matter of course to present our content in a varied manner. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be used for personalized advertising on Facebook. This means that our advertisements are only shown to people who are really interested in our products or services. Instagram also uses the data collected for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to mention that these reports do not identify you personally.

What data does Instagram store?

If you come across one of our pages that has Instagram functions (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram's servers. Data is sent to Instagram, stored and processed, regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see and how you use our services. The date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you. Facebook distinguishes between customer data and event data. We assume that this is also the case with Instagram. Customer data includes name, address, telephone number and IP address. This customer data will only be transmitted to Instagram if it has been "hashed" beforehand. Hashing means that a data set is converted into a character string. This allows the contact details to be encrypted. The "event data" mentioned above is also transmitted. Facebook – and consequently Instagram – understands “event data” to mean data about your user behavior. It can also happen that contact data is combined with event data. The contact data collected is compared with the data that Instagram already has about you. The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored. We assume that data processing on Instagram works in the same way as on Facebook. This means: if you have an Instagram account or www.instagram.com Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data is deleted or anonymized after 90 days at the latest (after comparison). Although we have looked intensively into Instagram's data processing, we cannot say exactly which data Instagram collects and stores. Below we show you cookies that are at least set in your browser when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser. These cookies were used in our test: Name: csrftoken Value: “” Purpose of use: This cookie is most likely set for security reasons to prevent requests from being forged. However, we were unable to find out more details. Expiration date: after one year Name: mid Value: “” Purpose of use: Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie sets a unique user ID. Expiration date: after the end of the session Name: fbsr_112059781124024 Value: not specified Purpose of use: This cookie stores the log-in request for users of the Instagram app. Expiration date: after the end of the session Name: rur Value: ATN Purpose of use: This is an Instagram cookie that ensures functionality on Instagram. Expiration date: after the end of the session Name: urlgen Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe112059781” Purpose of use: This cookie is used for Instagram’s marketing purposes. Expiration date: after the end of the session Note: We cannot claim to be complete here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between the Facebook companies, with external partners, and with people you connect with around the world. Data processing is carried out in compliance with its own data policy. Your data is distributed across Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, rectification and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account. Here's how to delete your Instagram account: First, open the Instagram app. On your profile page, go down and click on "Help section". This will take you to the company's website. On the website, click on "Manage your account" and then on "Delete your account". If you delete your account completely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and will therefore not be deleted. As already mentioned above, Instagram primarily stores your data via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a little differently. Under the "Cookies" section you will find the corresponding links to the respective instructions for the most popular browsers. You can also set up your browser so that you are always informed when a cookie is to be placed. You can then always decide individually whether you want to accept the cookie or not.

legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR)In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) on fast and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider. Instagram processes your data in the USA, among other places. Instagram or Meta Platforms is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en. In addition, Instagram uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Instagram undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de We have tried to provide you with the most important information about data processing by Instagram. https://privacycenter.instagram.com/policy/ you can learn more about Instagram's data policies.

Pinterest privacy policy

Pinterest Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Data processed: Data such as data on user behavior, information about your device, your IP address and search terms. You can find more details in the privacy policy below. 📅 Storage period: until Pinterest no longer needs the data for its purposes ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Pinterest?

We use buttons and widgets from the social media network Pinterest, Pinterest Inc., 808 Brannan Street, San Francisco, CA 94103, USA, on our website. For the European region, the Irish company Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) is responsible for all data protection-related aspects. Pinterest is a social network that specializes in graphic representations and photographs. The name is made up of the two words "pin" and "interest". Users can exchange information about various hobbies and interests on Pinterest and view the respective profiles with pictures openly or in defined groups.

Why do we use Pinterest?

Pinterest has been around for a few years now and this social media platform is still one of the most visited and valued platforms. Pinterest is particularly suitable for our industry because the platform is primarily known for beautiful and interesting images. That is why we are of course also represented on Pinterest and want to present our content appropriately outside of our website. The data collected can also be used for advertising purposes so that we can show advertising messages to precisely those people who are interested in our services or products.

What data does Pinterest process?

So-called log data may be stored. This includes information about your browser, IP address, the address of our website and the activities carried out on it (for example, when you click the save or pin button), search history, date and time of the request and cookie and device data. If you interact with an embedded Pinterest function, cookies that store various data may also be set in your browser. The above-mentioned log data, preset language settings and clickstream data are usually stored in cookies. Pinterest defines clickstream data as information about your website behavior. If you have a Pinterest account yourself and are logged in, the data collected via our site can be added to your account and used for advertising purposes. If you interact with our integrated Pinterest functions, you will usually be redirected to the Pinterest page. Here you can see an example selection of cookies that are then set in your browser. Name: _auth Value: 0 Purpose of use: The cookie is used for authentication. For example, a value such as your “user name” can be stored in it. Expiration date: after one year Name: _pinterest_referrer Value: 1 Purpose of use: The cookie stores that you came to Pinterest via our website. The URL of our website is therefore stored. Expiration date: after the end of the session Name: _pinterest_sess Value: …9HRHZvVE0rQlUxdG89 Purpose of use: The cookie is used to log in to Pinterest and contains user IDs, authentication tokens and timestamps. Expiration date: after one year Name: _routing_id Value: “8d850ddd-4fb8-499c-961c-77efae9d4065112059781-8” Purpose of use: The cookie contains an assigned value that is used to identify a specific routing destination. Expiration date: after one day Name: cm_sub Value: denied Purpose of use: This cookie stores a user ID and timestamp. Expiration date: after one year Name: csrftoken Value: 9e49145c82a93d34fd933b0fd8446165112059781-1 Purpose of use: This cookie is most likely set for security reasons to prevent requests from being forged. However, we were unable to find out more details. Expiration date: after one year Name: sessionFunnelEventLogged Value: 1 Purpose of use: We have not yet been able to find out any further information about this cookie. Expiration date: after one day

How long and where is the data stored?

Pinterest generally stores the data collected until it is no longer needed for the company's purposes. As soon as data retention is no longer necessary, for example to comply with legal requirements, the data is either deleted or anonymized so that you can no longer be identified as a person. The data can also be stored on American servers.

right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party providers such as Pinterest at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. Since cookies can be used for embedded Pinterest elements, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR)In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) on fast and good communication with you or other customers and business partners. However, we only use the tool if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider. Pinterest processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing. Pinterest uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Pinterest undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de. For more information about Pinterest’s standard contractual clauses, please visit https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eeaWe have tried to provide you with the most important information about data processing by Pinterest. https://policy.pinterest.com/de/privacy-policy you can learn more about Pinterest's data policies.

X (formerly: Twitter) Privacy Policy

X (formerly: Twitter) Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Data processed: Data such as data on user behavior, information about your device and your IP address. You can find more details below in the privacy policy. 📅 Storage period: X deletes data collected from other websites after 30 days at the latest ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is X?

We have integrated functions from X into our website. These include, for example, embedded tweets, timelines, buttons or hashtags. X is a short message service and a social media platform of the American company X Corp., 1355 Market Street, Suite 900 San Francisco, CA 94103, USA. For the European region, the company Twitter International Unlimited Company (One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland) is responsible for processing personal data. To the best of our knowledge, in the European Economic Area and Switzerland, simply integrating X functions does not result in any personal data or data about your web activities being transferred to X. Only when you interact with the X functions, such as clicking on a button, can data be sent to X, stored there and processed. We have no influence on this data processing and bear no responsibility for it. In this data protection declaration, we want to give you an overview of which data X stores, what X does with this data and how you can protect yourself as far as possible from data transfer. For some, X is a messaging service, for others a social media platform and still others speak of a microblogging service. All of these terms are justified and mean more or less the same thing. Both private individuals and companies use X to communicate with interested parties via short messages. X only allows 280 characters per message. These messages are called "tweets". Unlike Facebook, for example, the service does not focus on developing a network for "friends", but wants to be seen as a global and open messaging platform. With X, you can also have an anonymous account and tweets can be deleted by the company or by the users themselves.

Why do we use X on our website?

Like many other websites and companies, we try to offer our services and communicate with our customers via various channels. We have grown particularly fond of X (probably better known to many as Twitter) as a useful "little" news service. We tweet or retweet exciting, funny or interesting content time and time again. We know that you cannot follow each channel separately. After all, you have other things to do. That is why we have integrated X functions on our website. You can experience our X activity "on site" or go to our X page via a direct link. By integrating it, we want to strengthen our service and the user-friendliness of our website.

What data does X store?

You will find the built-in X functions on some of our subpages. If you interact with the X content, such as clicking on a button, X can collect and save data. This happens even if you do not have an X account yourself. X calls this data "log data". This includes demographic data, browser cookie IDs, the ID of your smartphone, hashed email addresses, and information about which pages you have visited on X and which actions you have performed. X naturally stores more data if you have an X account and are logged in. Until now, this storage was done via cookies. Cookies are small text files that are usually set in your browser and transmit various information to X. We will now show you which cookies are set when you are not logged in to X but visit a website with built-in X functions. Please consider this list as an example. We cannot guarantee that this is complete, as the choice of cookies is always changing and depends on your individual actions with the X content. These cookies were used in our test: Name: personalization_id Value: “v1_cSJIsogU51SeE112059781” Purpose of use: This cookie stores information about how you use the website and which advertisements may have brought you to X. Expiration date: after 2 years Name: long Value: de Purpose of use: This cookie stores your default or preferred language. Expiration date: after the end of the session Name: guest_id Value: 112059781v1%3A157132626 Purpose of use: This cookie is set to identify you as a guest. Expiration date: after 2 years Name: fm Value: 0 Purpose of use: Unfortunately, we were unable to find out the purpose of this cookie. Expiration date: after the end of the session Name: external_referer Value: 1120597812beTA0sf5lkMrlGt Purpose of use: This cookie collects anonymous data such as how often you visit X and how long you visit X. Expiration date: After 6 days Name: eu_cn Value: 1 Purpose of use: This cookie stores user activity and serves various advertising purposes of X. Expiration date: After one year Name: ct0 Value: c1179f07163a365d2ed7aad84c99d966 Purpose of use: Unfortunately, we could not find any information about this cookie. Expiration date: after 6 hours Name: _twitter_sess Value: 53D%253D–dd0248112059781- Purpose of use: This cookie allows you to use functions within the X website. Expiration date: after the end of the session Note: X also works with third parties. That's why we also recognized the three Google Analytics cookies _ga, _gat, _gid in our test. X uses the collected data on the one hand to better understand user behavior and thus improve its own services and advertising offers, and on the other hand the data is also used for internal security measures.

How long and where is the data stored?

If X collects data from other websites, it is deleted, summarized or otherwise concealed after a maximum of 30 days. The X servers are located in various server centers in the United States. It can therefore be assumed that the data collected is collected and stored in America. After our research, we were unable to clearly determine whether X also has its own servers in Europe. In principle, X can store the data collected until it is no longer of use to the company, you delete the data or there is a statutory deletion period.

How can I delete my data or prevent data storage?

X repeatedly emphasizes in its privacy policy that it does not store any data from external website visits if you or your browser are located in the European Economic Area or Switzerland. However, if you interact directly with X, X will of course also store data from you. If you have an X account, you can manage your data by clicking on "More" under the "Profile" button. Then click on "Settings and privacy". Here you can manage data processing individually. If you do not have an X account, you can click on twitter.com and then click on “Individualization”. Under the item “Individualization and data” you can manage the data you have collected. As already mentioned above, most data is stored via cookies and you can manage, deactivate or delete them in your browser. Please note that you can only “edit” the cookies in the browser you have chosen. This means: if you use a different browser in the future, you will have to manage your cookies there again according to your wishes. Under the section “Cookies” you will find the corresponding links to the respective instructions for the most popular browsers. You can also manage your browser so that you are informed about each individual cookie. Then you can always decide individually whether to accept a cookie or not. X also uses the data for personalized advertising inside and outside of X. In the settings you can switch off personalized advertising under “Individualization and data”. If you use X on a browser, you can turn off personalized advertising under https://optout.aboutads.info/?c=2&lang=EN deactivate.

legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR)In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) on fast and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider. X processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing. X uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, X undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de For more information on X’s standard contractual clauses, see https://gdpr.twitter.com/en/controller-to-controller-transfers.html. We hope we have given you a basic overview of data processing by X. We do not receive any data from X and are not responsible for what X does with your data. If you have any further questions on this topic, we recommend that you read the X privacy policy at https://twitter.com/de/privacy.

XING privacy policy

Xing Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Data processed: Your IP address, browser data, date and time of your page visit can be saved. You can find more details in the privacy policy below. 📅 Storage period: Data from Xing users is saved until deletion is requested ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Xing?

We use social plugins from the social media network Xing, the company Xing SE, Dammtorstraße 30, 20354 Hamburg, Germany, on our website. These functions allow you to, for example, share content on Xing directly via our website, log in via Xing or follow interesting content. You can recognize the plugins by the company name or the Xing logo. When you visit a website that uses a Xing plug-in, data can be transmitted to the “Xing servers”, stored and evaluated. In this privacy policy, we want to inform you about what data this involves and how you can manage or prevent this data storage. Xing is a social network with its headquarters in Hamburg. The company specializes in managing professional contacts. This means that, unlike other networks, Xing is primarily about professional networking. The platform is often used to search for jobs or to find employees for your own company. In addition, Xing offers interesting content on various professional topics. The global counterpart is the American company LinkedIn.

Why do we use Xing on our website?

There is now a flood of social media channels and we are well aware that your time is very valuable. Not every social media channel of a company can be examined closely. Therefore, we want to make your life as easy as possible so that you can share or follow interesting content directly on Xing via our website. With such "social plug-ins" we expand our service on our website. In addition, the data collected by Xing helps us to carry out targeted advertising measures on the platform. This means that our service is only shown to people who are really interested in it.

What data does Xing store?

Xing offers the share button, the follow button and the log-in button as a plug-in for websites. As soon as you open a page where a social plug-in from Xing is installed, your browser connects to servers in a data center used by Xing. In the case of the share button, according to Xing, no data should be stored that could be directly linked to a person. In particular, Xing does not store your IP address. Furthermore, no cookies are set in connection with the share button. This means that your user behavior is not evaluated. You can find more information on this at https://dev.xing.com/plugins/share_button/privacy_policy With the other Xing plug-ins, cookies are only placed in your browser when you interact with the plug-in or click on it. Personal data such as your IP address, browser data, date and time of your page visit can be stored on Xing. If you have a XING account and are logged in, the data collected will be assigned to your personal account and the data stored there. The following cookies are placed in your browser when you click on the follow or log in button and are not yet logged in to Xing. Please remember that this is an example list and we cannot claim to be complete: Name: AMCVS_0894FF2554F733210A4C98C6%40AdobeOrg Value: 1 Purpose of use: This cookie is used to create and store identifications of website visitors. Expiration date: after the end of the session Name: c_ Value: 157c609dc9fe7d7ff56064c6de87b019112059781-8 Purpose of use: We could not find out any further information about this cookie. Expiration date: after one day Name: prevPage Value: wbm%2FWelcome%2Flogin Purpose of use: This cookie stores the URL of the previous website you visited. Expiration date: after 30 minutes Name: s_cc Value: true Purpose of use: This Adobe Site Catalyst cookie determines whether cookies are enabled in the browser. Expiration date: after the end of the session Name: s_fid Value: 6897CDCD1013221C-39DDACC982217CD1112059781-2 Purpose of use: This cookie is used to identify a unique visitor. Expiration date: after 5 years Name: visitor_id Value: fe59fbe5-e9c6-4fca-8776-30d0c1a89c32 Purpose of use: The visitor cookie contains a unique visitor ID and the unique identifier for your account. Expiration date: after 2 years Name:_session_id Value: 533a0a6641df82b46383da06ea0e84e7112059781-2 Purpose of use: This cookie creates a temporary session ID that is used as an in-session user ID. The cookie is absolutely necessary to provide the functions of Xing. Expiration date: after the end of the session As soon as you are logged in to Xing or are a member, further personal data will definitely be collected, processed and stored. Xing also passes on personal data to third parties if this is necessary to fulfil its own business purposes, if you have given your consent or if there is a legal obligation.

How long and where is the data stored?

Xing stores the data on various servers in various data centers. The company stores this data until you delete the data or until a user account is deleted. Of course, this only applies to users who are already Xing members.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. Even if you are not a Xing member, you can use your browser to prevent any data processing or manage it as you wish. Most data is stored using cookies. Depending on which browser you have, the management works slightly differently. Under the "Cookies" section you will find the relevant links to the respective instructions for the most popular browsers. You can also generally set up your browser so that you are always informed when a cookie is to be placed. You can then always decide individually whether you want to accept the cookie or not.

legal basis

Blogs and Publication Media Introduction

Blogs and Publication Media Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Presentation and optimization of our service as well as communication between website visitors, security measures and administration 📓 Data processed: Data such as contact details, IP address and published content. You can find more details in the tools used. 📅 Storage period: depends on the tools used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests), Art. 6 Para. 1 S. 1 lit. b. GDPR (contract)

What are blogs and publication media?

We use blogs or other means of communication on our website with which we can communicate with you and you can communicate with us. We may also store and process your data. This may be necessary so that we can display content appropriately, communication works and security is increased. In our privacy policy we generally explain which of your data can be processed. Exact details on data processing always depend on the tools and functions used. You can find precise information about data processing in the privacy policy of the individual providers.

Why do we use blogs and publication media?

Our main concern with our website is to offer you interesting and exciting content, and at the same time, your opinions and content are important to us. That is why we want to create a good interactive exchange between us and you. With various blogs and publication options, we can achieve exactly that. For example, you can write comments on our content, comment on other comments or, in some cases, even write contributions yourself.

Which data is processed?

Exactly which data is processed always depends on the communication functions we use. Very often, IP addresses, user names and published content are stored. This is done primarily to ensure security, prevent spam and to be able to take action against illegal content. Cookies can also be used to store data. These are small text files that are stored in your browser with information. You can find more information about the data collected and stored in our individual sections and in the data protection declaration of the respective provider.

duration of data processing

We will inform you below about the duration of data processing if we have further information about it. For example, post and comment functions store data until you revoke the data storage. In general, personal data is only stored for as long as it is absolutely necessary to provide our services.

right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party communication tools at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. Since cookies can also be used in publication media, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

legal basis

We use the means of communication primarily on the basis of our legitimate interests (Art. 6 Para. 1 lit. f GDPR) in fast and good communication with you or other customers, business partners and visitors. Insofar as the use serves the processing of contractual relationships or their initiation, the legal basis is also Art. 6 Para. 1 S. 1 lit. b. GDPR. Certain processing, in particular the use of cookies and the use of comment or message functions, require your consent. If and to the extent that you have consented that your data can be processed and stored by integrated publication media, this consent is deemed to be the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). Most of the communication functions we use set cookies in your browser to store data. We therefore recommend that you read our data protection text about cookies carefully and view the data protection declaration or cookie guidelines of the respective service provider. Information about special tools can be found - if available - in the following sections.

WordPress Emojis Privacy Policy

We also use so-called emojis and smileys in our blog. We probably don't need to explain exactly what emojis are here. You know these laughing, angry or sad faces. They are graphic elements or files that we provide and are loaded from another server. The service provider for retrieving WordPress emojis and smileys is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. This third-party provider stores your IP address in order to be able to transmit the emoji files to your browser. Automattic processes data from you in the USA, among other places. Automattic is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_enAutomattic also uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Automattic undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=deThe data processing conditions (Data Processing Agreements), which correspond to the standard contractual clauses, can be found at https://wordpress.com/support/data-processing-agreements/. You can find out more about the data processed through the use of WordPress emojis in the Privacy Policy on https://automattic.com/privacy/.

Online Marketing Introduction

Online Marketing Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the web offering. 📓 Data processed: Access statistics that contain data such as locations of accesses, device data, duration and time of access, navigation behavior, click behavior and IP addresses. Personal data such as name or email address can also be processed. You can find more details about this in the online marketing tool used. 📅 Storage period: depends on the online marketing tools used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is online marketing?

Online marketing refers to all measures that are carried out online to achieve marketing goals such as increasing brand awareness or closing a deal. Our online marketing measures also aim to draw people's attention to our website. We therefore carry out online marketing in order to be able to show our offer to many interested people. This usually involves online advertising, content marketing or search engine optimization. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. On the one hand, the data helps us to only show our content to those people who are actually interested in it, and on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in what we have to offer. We are aware that this is not possible without taking conscious measures. That is why we do online marketing. There are various tools that make our work on our online marketing measures easier and also provide suggestions for improvement based on data. This allows us to target our campaigns more precisely at our target group. The purpose of these online marketing tools is ultimately to optimize our offer.

Which data is processed?

To ensure that our online marketing works and the success of the measures can be measured, user profiles are created and data is stored, for example, in cookies (these are small text files). With the help of this data, we can not only place advertisements in the traditional sense, but also display our content directly on our website in the way you like best. There are various third-party tools that offer these functions and collect and store data from you accordingly. The cookies named store, for example, which web pages you visited on our website, how long you viewed these pages, which links or buttons you clicked, or which website you came to us from. Technical information can also be stored. For example, your IP address, which browser you use, which device you use to visit our website, or the time when you accessed our website and when you left it again. If you have consented that we may also determine your location, we can also store and process this. Your IP address is stored in pseudonymized form (i.e. shortened). Unique data that directly identifies you as a person, such as name, address or email address, are only stored in pseudonymized form as part of the advertising and online marketing processes. We cannot identify you as a person, but we only have the pseudonymized, stored information stored in the user profiles. The cookies can also be used, analyzed and used for advertising purposes on other websites that work with the same advertising tools. The data can then also be stored on the servers of the advertising tool providers. In exceptional cases, unique data (name, email address, etc.) can also be stored in the user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network links previously received data with the user profile. For all advertising tools we use that store data from you on their servers, we only ever receive summarized information and never data that identifies you as an individual. The data only shows how well the advertising measures worked. For example, we can see which actions led you or other users to come to our website and purchase a service or product there. Based on these analyses, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested parties.

duration of data processing

We will inform you about the duration of data processing below, if we have further information about it. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, others can be stored in your browser for several years. In the respective data protection declarations of the individual providers, you will usually find precise information about the individual cookies that the provider uses.

right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. The legality of the processing until revocation remains unaffected. Since cookies can usually be used with online marketing tools, we also recommend our general data protection declaration on cookies. To find out exactly which of your data is stored and processed, you should read the data protection declarations of the respective tools.

legal basis

If you have consented to the use of third-party providers, the legal basis for the corresponding data processing is this consent. This consent represents Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it may occur when collected through online marketing tools. We also have a legitimate interest in measuring online marketing measures in an anonymized form in order to optimize our offer and our measures using the data obtained. The corresponding legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests)However, we only use the tools if you have given your consent. Information on specific online marketing tools can be found – if available – in the following sections.

Facebook Custom Audiences Privacy Policy

We use Facebook Custom Audiences, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. The company responsible for the European area is Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). Facebook processes your data in the USA, among other places. Facebook and Meta Platforms are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en. In addition, Facebook uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Facebook data processing conditions, which refer to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing. You can find out more about the data processed through the use of Facebook Custom Audiences in the Privacy Policy on https://www.facebook.com/about/privacy .

Google AdMob Privacy Policy

We use Google AdMob, a tool for mobile advertising, on our website. The service provider is the American company Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en. In addition, Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The data processing terms for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/. You can find out more about the data processed through the use of Google AdMob in the Privacy Policy on https://policies.google.com/privacy?hl=de.

Google Marketing Platform (formerly: DoubleClick) Privacy Policy

We use Google Marketing Platform products on our website. These include various marketing tools such as Data Studio, Surveys, Campaign Manager 360, Display & Video 360 or Search Ads 360. The service provider is the American company Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en. In addition, Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/. You can find out more about the data processed through the use of Google Marketing Platform products in the Privacy Policy on https://policies.google.com/privacy?hl=de.

LinkedIn Insight Tag Privacy Policy

We use the conversion tracking tool LinkedIn Insight Tag on our website. The service provider is the American company LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. The company LinkedIn Ireland Unlimited (Wilton Place, Dublin 2, Ireland) is responsible for data protection-related aspects in the European Economic Area (EEA), the EU and Switzerland. LinkedIn processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing. LinkedIn uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, LinkedIn undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de For more information about LinkedIn’s standard contractual clauses, please visit https://de.linkedin.com/legal/l/dpa or https://www.linkedin.com/legal/l/eu-sccs For more information about LinkedIn Insight Tag, visit https://www.linkedin.com/help/linkedin/answer/a427660. You can find out more about the data processed through the use of LinkedIn Insight Tag in the privacy policy on https://de.linkedin.com/legal/privacy-policy.

Microsoft Advertising Privacy Policy

Microsoft Advertising Privacy Policy Summary 👥 Affected parties: visitors to the website 🤝 Purpose: economic success and the optimization of our service. 📓 Data processed: access statistics that contain data such as locations of accesses, device data, duration and time of access, navigation behavior, click behavior and IP addresses. Personal data such as name or email address can also be processed. 📅 Storage period: Microsoft stores the data until it is no longer needed to fulfill the purposes ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit.f GDPR (legitimate interests)

What is Microsoft Advertising?

For our online marketing measures we also use the Microsoft Advertising advertising program from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. With the help of Microsoft Advertising we want to make many people aware of the high quality of our products and/or services. To do this we use a technology (conversion tracking tool) from Microsoft on our website, which also stores data about you. In this privacy statement we go into more detail about this service, show you which data is stored, managed and processed and how you can prevent this data storage. You may know Microsoft Advertising better under its former name "Bing Ads". This is an advertising program from Microsoft that is based on a pay-per-click system. This means advertisers can place advertisements via the search engines Bing and Yahoo! and only pay when a user clicks on the ad.

Why do we use Microsoft Advertising?

We are confident in what we offer and naturally want to present it to a wide audience. With Microsoft Advertising, we can bring our products or services closer to precisely those people who are really interested in them. We want to present our products not only on the famous search engine Google, but also on Bing and Yahoo! With Microsoft Advertising, we also have the option of placing ads in the so-called “Microsoft Audience Network.” This means we can also place ads on LinkedIn, for example. Conversion tracking tells us, for example, which ad you used to find us, which subpages you particularly like, and which actions you perform on our website. This data enables us to tailor our website, our advertisements, and our offers much better to your needs.

What data does Microsoft Advertising store?

We have integrated a conversion tracking tag (i.e. a small code snippet) from Microsoft Advertising into our website. This is the so-called Universal Event Tracking (UET) tag. If you come to our website via a Microsoft advertisement, we can use this tracking tool to learn more about your user behavior on our website. For example, we learn which keyword or ad you used to come to us, what you click on on our website, how many people visit our website via Microsoft Ads and how long you stay on our website. All of this data relates to user behavior and not to personal data. We therefore only receive data or evaluations of your web behavior, but no personal information. Microsoft uses the data to optimize its own advertising offer and other services. If you have a Microsoft account yourself, the data collected can be linked to your account. This means that Microsoft may also recognize and save your IP address. In order to save all of this data about your user behavior, the following cookie is set in your browser after you come to our website via a Microsoft ad: Name: MUIDB Value: 08A53CA3313F6255044C307E353F61CD Purpose of use: This cookie is set by our embedded Microsoft tag (UET tag) and is used for synchronization across different Microsoft websites. This allows users to be recognized across different domains. Expiration date: after one year If you access our website via a Bing ad, other cookies may be placed in your browser. Here we show you a selection of other cookies: Name: ABDEF Value: V=0&ABDV=0&MRNB=1594294373452&MRB=0112059781-7 Purpose of use: We could not find out any more detailed information about this cookie. Expiration date: after one year Name: SRCHD Value: AF=NOFORM Purpose of use: This cookie is responsible for the functionality of the tracking or website. Expiration date: after one year Name: SRCHHPGUSR Value: WTS=63729889193&HV=1594294374&CW=1920&CH=937&DPR=1&UTC=120&DM=0 Purpose of use: This cookie tracks and stores your user behavior on our website and the interaction of the Bing Map interface. Expiration date: after one year Name: SRCHUID Value: V=2&GUID=157B20CCF36A43F3A4AE9790346EB7A7&dmnchg=1 Purpose of use: This cookie tracks and stores your user behavior on our website and the interaction of the Bing Map API. Expiration date: after one year Name: _EDGE_S Value: mkt=de-at&SID=2EE7002D956A61511D280F2F9474607112059781-2 Purpose of use: This cookie collects and stores your user behavior across multiple websites. The goal of targeting is to better adapt advertising measures to the interests of our target group. Expiration date: after the end of the browser session Name: _SS Value: SID=2EE7002D956A61511D280F2F94746077112059781-9 Purpose of use: This cookie is used, among other things, to recognize how you as a user accessed our website. That is, which advertisement led you to our website. Expiration date: after one year

How long and where is the data stored?

We have no influence on how Microsoft uses the collected user data. Microsoft operates its own servers around the world. Most of them are located in the United States, so your data can also be saved, managed and processed on the American servers. Microsoft saves data (especially personal data) for as long as it is necessary to provide its own services or products or for legal purposes. Microsoft also mentions that the actual retention period varies greatly and depends on the respective product. For searches via Bing, Microsoft deletes your saved search queries after 6 months by deleting your IP address. Cookie IDs that are generated via the MUID cookie, for example, are made unrecognizable after 18 months.

How can I delete my data or prevent data storage?

You have the option to not participate in Microsoft Ads conversion tracking at any time. If you do not want to see interest-based advertisements from Microsoft Advertising, you can https://account.microsoft.com/privacy/ad-settings/signedout switch off this function. You can also deactivate, manage or delete all cookies in your browser. This works a little differently for each browser. Under the "Cookies" section you will find the relevant links to the respective instructions for the most popular browsers.

legal basis

If you have consented to the use of Microsoft Advertising, the legal basis for the corresponding data processing is this consent. This consent is, according to Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it may occur when collected by Microsoft Advertising. We also have a legitimate interest in using Microsoft Advertising to optimize our online service and marketing measures. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). However, we only use Microsoft Advertising if you have given your consent. Microsoft also processes your data in the USA, among other places. Microsoft is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en. In addition, Microsoft uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Microsoft undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de For more information about Microsoft’s standard contractual clauses, see https://learn.microsoft.com/en-us/compliance/regulatory/offering-eu-model-clauses We hope to have given you an overview of the data processing through Microsoft Ads conversion tracking. It is of course always possible that Microsoft's data protection guidelines may change. For more information and to stay up to date, we recommend that you also read Microsoft's data protection policy at https://privacy.microsoft.com/de-de/privacystatement.

Content Delivery Networks Introduction

Content Delivery Networks Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Optimization of our service (to load the website faster) 📓 Data processed: Data such as your IP address You can find more details below and in the individual data protection texts. 📅 Storage period: In most cases, the data is stored until it is no longer required to provide the service ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is a Content Delivery Network?

We use a so-called content delivery network on our website. Such a network is usually just called a CDN. A CDN helps us to load our website quickly and easily, regardless of your location. Your personal data is also stored, managed and processed on the servers of the CDN provider used. Below we will go into more detail about the service and its data processing. You can find detailed information about how your data is handled in the respective provider's privacy policy. Every content delivery network (CDN) is a network of regionally distributed servers that are all connected to each other via the Internet. This network enables website content (especially very large files) to be delivered quickly and smoothly, even during peak loads. The CDN creates a copy of our website on your servers. Since these servers are distributed worldwide, the website can be delivered quickly. The data transfer to your browser is therefore significantly shortened by the CDN.

Why do we use a content delivery network for our website?

A fast-loading website is part of our service. We know how annoying it is when a website loads at a snail's pace. Most of the time, you even lose patience and leave before the website has fully loaded. We want to avoid that, of course. That's why a fast-loading website is a natural part of our website offering. With a content delivery network, our website loads much faster in your browser. Using the CDN is particularly helpful if you are abroad because the website is delivered from a server near you.

Which data is processed?

When you request a website or the content of a website and it is cached in a CDN, the CDN routes the request to the server closest to you and that server delivers the content. Content Delivery Networks are designed so that JavaScript libraries can be downloaded and hosted on npm and Github servers. Alternatively, most CDNs can also load WordPress plugins if they are available on WordPress.org hosted. Your browser can send personal data to the content delivery network we use. This includes data such as IP address, browser type, browser version, which website is loaded or the time and date of the page visit. This data is collected and stored by the CDN. Whether cookies are used to store data depends on the network used. Please read the data protection texts of the respective service.

right of objection

If you want to completely prevent this data transfer, you can use a JavaScript blocker (see for example https://noscript.net/) on your PC. Of course, our website will then no longer be able to offer the usual service (such as fast loading speed).

legal basis

If you have consented to the use of a content delivery network, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as may occur when collected by a content delivery network. We also have a legitimate interest in using a content delivery network to optimize our online service and make it more secure. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests)However, we only use the tool if you have given your consent. Information on specific content delivery networks can be found – if available – in the following sections.

Cookie Consent Management Platform Summary 👥 Affected parties: Website visitors 🤝 Purpose: Obtaining and managing consent to certain cookies and thus the use of certain tools 📓 Data processed: Data for managing the cookie settings set, such as IP address, time of consent, type of consent, individual consents. You can find more details on this in the tool used. 📅 Storage period: Depends on the tool used, you have to be prepared for periods of several years ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is a Cookie Consent Management Platform?

We use a Consent Management Platform (CMP) software on our website that makes it easier for us and you to handle the scripts and cookies used correctly and safely. The software automatically creates a cookie popup, scans and checks all scripts and cookies, provides you with cookie consent required by data protection law, and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. You, as a website visitor, then decide for yourself whether and which scripts and cookies you allow or not. The following graphic shows the relationship between browser, web server, and CMP.

Why do we use a cookie management tool?

Our goal is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to inform you as best as possible about all tools and all cookies that can store and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies have landed on our website in the first place. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with information about them in accordance with the GDPR. You can then accept or reject cookies using the consent system.

Which data is processed?

As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. Your declaration of consent is saved so that we do not have to ask you every time you visit our website and we can also prove your consent if legally required. This is saved either in an opt-in cookie or on a server. The storage period of your cookie consent varies depending on the provider of the cookie management tool. This data (such as pseudonymous user ID, time of consent, details of the cookie categories or tools, browser, device information) is usually saved for up to two years.

duration of data processing

We will inform you about the duration of data processing below, if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, others can be stored in your browser for several years. The exact duration of data processing depends on the tool used; in most cases, you should expect a storage period of several years. In the respective data protection declarations of the individual providers, you will usually find precise information about the duration of data processing.

right of objection

You also have the right and the option to revoke your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. Information on special cookie management tools - if available - can be found in the following sections.

legal basis

If you agree to cookies, these cookies will process and store your personal data. If we receive your consent (Article 6 Paragraph 1 Letter a of GDPR) cookies, this consent is also the legal basis for the use of cookies or the processing of your data. In order to manage the consent to cookies and to enable you to give your consent, a cookie consent management platform software is used. The use of this software enables us to operate the website in an efficient and legally compliant manner, which is a legitimate interest (Article 6 (1) (f) GDPR).

BorlabsCookie Privacy Policy

We use BorlabsCookie on our website, which is, among other things, a tool for storing your cookie consent. The service provider is the German company Borlabs – Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg, Germany. You can find out more about the data processed through the use of BorlabsCookie in the Privacy Policy on https://de.borlabs.io/datenschutz/.

Security & Anti-Spam

Security & Anti-Spam Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Cyber security 📓 Data processed: Data such as your IP address, name or technical data such as browser version You can find more details below and in the individual data protection texts. 📅 Storage period: In most cases, the data is stored until it is no longer required to provide the service ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is security & anti-spam software?

With so-called security and anti-spam software, you and we can protect ourselves from various spam or phishing emails and possible other cyber attacks. Spam is understood to be advertising emails from a mass mailing that you did not request. Such emails are also called data garbage and can also incur costs. Phishing emails, on the other hand, are messages that aim to build trust via fake messages or websites in order to obtain personal data. Anti-spam software usually protects against unwanted spam messages or malicious emails that could, for example, introduce viruses into our system. We also use general firewall and security systems that protect our computers from unwanted network attacks.

Why do we use security & anti-spam software?

We place particular emphasis on security on our website. After all, it's not just about our security, but above all about yours. Unfortunately, cyber threats are now part of everyday life in the world of IT and the Internet. Hackers often try to steal personal data from an IT system using a cyber attack. And that's why a good defense system is absolutely essential. A security system monitors all incoming and outgoing connections to our network or computer. To achieve even greater security against cyber attacks, we use other external security services in addition to the standardized security systems on our computer. This makes it easier to prevent unauthorized traffic of data and protects us against cybercrime.

What data is processed by security and anti-spam software?

Exactly which data is collected and stored depends on the respective service. However, we always endeavor to only use programs that collect data very sparingly or only store data that is necessary to fulfill the service offered. In principle, the service can store data such as name, address, IP address, email address and technical data such as browser type or browser version. Any performance and log data can also be collected in order to detect possible incoming threats in good time. This data is processed as part of the services and in compliance with applicable laws. For US providers, this also includes the GDPR (via the standard contractual clauses). In some cases, these security services also work with third parties who can store and/or process data under instruction and in accordance with data protection guidelines and other security measures. Data is usually stored via cookies.

duration of data processing

We will inform you below about the duration of data processing if we have further information. For example, security programs store data until you or we revoke the data storage. In general, personal data is only stored for as long as it is absolutely necessary to provide the services. In many cases, unfortunately, we do not have precise information from the providers about the length of storage.

right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party security software providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. Since such security services can also use cookies, we recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

legal basis

We use security services primarily on the basis of our legitimate interests (Art. 6 Para. 1 lit. f GDPR) in a good security system against various cyber attacks. Certain processing operations, in particular the use of cookies and the use of security functions, require your consent. If you have consented that your data can be processed and stored by integrated security services, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). Most of the services we use set cookies in your browser to store data. We therefore recommend that you read our privacy policy about cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.

Information about specific tools – if available – can be found in the following sections.

cloud services

Cloud Services Privacy Policy Summary 👥 Affected parties: We as website operators and you as website visitors 🤝 Purpose: Security and data storage 📓 Data processed: Data such as your IP address, name or technical data such as browser version You can find more details below and in the individual data protection texts or in the privacy statements of the providers 📅 Storage period: Most of the time the data is stored until it is no longer required to provide the service ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are cloud services?

Cloud services provide us as website operators with storage space and computing power over the Internet. Data can be transferred to an external system, processed and stored over the Internet. The relevant cloud provider manages this data. Depending on requirements, an individual or a company can choose the storage space size or computing power. Cloud storage is accessed via an API or storage protocols. API stands for Application Programming Interface and is a programming interface that connects software and hardware components.

Why do we use cloud services?

We use cloud services for several reasons. A cloud service offers us the opportunity to store our data securely. In addition, we can access the data from different locations and devices, which gives us more flexibility and makes our work processes easier. Cloud storage also saves us costs because we do not have to set up and manage our own infrastructure for data storage and data security. By storing our data centrally in the cloud, we can also expand our fields of application and manage our information much better. As a website operator or as a company, we therefore use cloud services primarily for our own purposes. For example, we use the services to manage our calendar and to store documents or other important information in the cloud. However, your personal data may also be stored in the process. This is the case, for example, if you provide us with your contact details (such as name and email address) and we store our customer data with a cloud provider. Consequently, data that we process from you can also be stored and processed on external servers. If we offer certain forms or content from cloud services on our website, cookies may also be set for web analysis and advertising purposes. Furthermore, such cookies remember your settings (such as the language used) so that you find your usual web environment the next time you visit our website.

What data is processed by cloud services?

Much of the data we store in the cloud is not personally identifiable, but some data is considered personal data according to the definition of the GDPR. This is often customer data such as name, address, IP address or telephone number, or technical device information. Videos, images and audio files can also be stored in the cloud. How exactly the data is collected and stored depends on the respective service. We try to only use services that handle the data in a very trustworthy and professional manner. In principle, the services, such as Amazon Drive, have access to the stored files in order to be able to offer their own service accordingly. However, the services require permissions such as the right to copy files for security reasons. This data is processed and managed as part of the services and in compliance with applicable laws. For US providers, this also includes the GDPR (via the standard contractual clauses). In some cases, these cloud services also work with third parties who can process data under instruction and in accordance with the data protection guidelines and other security measures. We would like to emphasize again at this point that all well-known cloud services (such as Amazon Drive, Google Drive or Microsoft Onedrive) obtain the right to have access to stored content in order to be able to offer and optimize their own service accordingly.

duration of data processing

We will inform you below about the duration of data processing if we have further information. In general, cloud services store data until you or we revoke the data storage consent or delete the data again. In general, personal data is only stored for as long as it is absolutely necessary to provide the services. However, permanently deleting data from the cloud can take several months. This is the case because the data is usually not stored on just one server, but is divided up across different servers.

right of objection

You also have the right and the option to revoke your consent to data storage in a cloud at any time. If cookies are used, you also have a right of revocation here. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. We also recommend our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective cloud providers.

legal basis

We use cloud services primarily on the basis of our legitimate interests (Art. 6 Para. 1 lit. f GDPR) in a good security and storage system. Certain processing operations, in particular the use of cookies and the use of storage functions, require your consent. If you have consented that your data can be processed and stored in cloud services, this consent is the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). Most of the services we use set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie policy of the respective service provider. Information about special tools - if available - can be found in the following sections.

Google Cloud Privacy Policy

We use Google Cloud, an online storage service for files, photos and videos, for our website. The service provider is the American company Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en. In addition, Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de Google has a contract for order processing in accordance with Art. 28 GDPR, which serves as the data protection basis for our customer relationship with Google. The content of this refers to the EU standard contractual clauses. You can find the order processing conditions here: https://business.safety.google/intl/de/adsprocessorterms/ You can find out more about the data processed through the use of Google Cloud in the Privacy Policy on https://policies.google.com/privacy?hl=de.

Audio & Video Introduction

Audio & Video Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Data processed: Data such as contact details, data on user behavior, information about your device and your IP address can be stored. You can find more details about this in the corresponding data protection texts below. 📅 Storage period: Data is generally stored as long as it is necessary for the service purpose ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are audio and video elements?

We have integrated audio and video elements on our website so that you can watch videos or listen to music/podcasts directly on our website. The content is provided by service providers. All content is therefore also obtained from the providers' corresponding servers. These are integrated functional elements from platforms such as YouTube, Vimeo or Spotify. Use of these portals is usually free of charge, but paid content can also be published. With the help of these integrated elements, you can listen to or watch the respective content on our website. If you use audio or video elements on our website, your personal data can also be transmitted to the service providers, processed and stored.

Why do we use audio & video elements on our website?

Of course, we want to offer you the best on our website. And we are aware that content is no longer just conveyed in text and static images. Instead of simply giving you a link to a video, we offer you audio and video formats directly on our website that are entertaining or informative and, ideally, even both. This expands our service and makes it easier for you to access interesting content. This means that in addition to our texts and images, we also offer video and/or audio content.

What data is stored by audio & video elements?

When you visit a page on our website that has an embedded video, for example, your server connects to the service provider's server. In the process, your data is also transferred to the third-party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third-party provider or not. This usually includes your IP address, browser type, operating system, and other general information about your device. Furthermore, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked on, or which website you used to use the service. All of this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the privacy policy of the respective provider.

duration of data processing

You can find out exactly how long the data is stored on the third-party providers' servers either further down in the data protection text of the respective tool or in the provider's data protection declaration. In principle, personal data is only processed for as long as it is absolutely necessary to provide our services or products. This generally also applies to third-party providers. You can usually assume that certain data will be stored on the third-party providers' servers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are deleted as soon as you leave the website, others can be stored in your browser for several years.

right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. The legality of the processing until revocation remains unaffected. Since the integrated audio and video functions on our site usually also use cookies, you should also read our general data protection declaration about cookies. In the data protection declarations of the respective third-party providers you can find out more about how your data is handled and stored.

legal basis

If you have consented that your data can be processed and stored through embedded audio and video elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR)In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) to ensure fast and good communication with you or other customers and business partners. However, we only use the integrated audio and video elements if you have given your consent.

YouTube privacy policy

YouTube Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Data processed: Data such as contact details, data on user behavior, information about your device and your IP address can be stored. You can find more details about this further down in this privacy policy. 📅 Storage period: Data is generally stored as long as it is necessary for the service purpose ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is YouTube?

We have integrated YouTube videos on our website. This allows us to present interesting videos to you directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Various data is transferred in the process (depending on your settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe. Below we would like to explain in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data. On YouTube, users can watch, rate, comment on and upload videos themselves free of charge. Over the last few years, YouTube has become one of the most important social media channels in the world. So that we can display videos on our website, YouTube provides a code snippet that we have integrated into our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course, interesting videos are a must. With the help of our embedded videos, we provide you with additional helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, Google can - thanks to the data collected - only show these advertisements to people who are interested in our offers.

What data does YouTube store?

As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data can be contact details, any ratings, sharing content via social media or adding it to your favorites on YouTube. If you are not logged into a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set. In the following list we show cookies that were set in the browser in a test. On the one hand, we show cookies that are set without a logged in YouTube account. On the other hand, we show cookies that are set with a logged in account. The list cannot claim to be complete because user data always depends on interactions on YouTube. Name: YSC Value: b9-CV6ojI5Y112059781-1 Purpose of use: This cookie registers a unique ID to store statistics of the video watched. Expiration date: after the end of the session Name: PREF Value: f1=50000000 Purpose of use: This cookie also registers your unique ID. Google uses PREF to get statistics on how you use YouTube videos on our website. Expiration date: after 8 months Name: GPS Value: 1 Purpose of use: This cookie registers your unique ID on mobile devices to track GPS location. Expiration date: after 30 minutes Name: VISITOR_INFO1_LIVE Value: 95Chz8bagyU Purpose of use: This cookie tries to estimate the bandwidth of the user on our websites (with embedded YouTube video). Expiration date: after 8 months Additional cookies that are set when you are logged in with your YouTube account: Name: APISID Value: zILLlvClZSkqGsSwI/AU1aZI6HY7112059781- Purpose of use: This cookie is used to create a profile of your interests. The data is used for personalized advertisements. Expiration date: after 2 years Name: CONSENT Value: YES+AT.de+20150628-20-0 Purpose of use: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks. Expiration date: after 19 years Name: HSID Value: AcRwpgUik9Dveht0I Purpose of use: This cookie is used to create a profile of your interests. This data helps to display personalized advertising. Expiration date: after 2 years Name: LOGIN_INFO Value: AFmmF2swRQIhALl6aL… Purpose of use: This cookie stores information about your login data. Expiration date: after 2 years Name: SAPISID Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM Purpose of use: This cookie works by uniquely identifying your browser and device. It is used to build a profile of your interests. Expiration date: after 2 years Name: SID Value: oQfNKjAsI112059781- Purpose of use: This cookie stores your Google Account ID and your last login time in a digitally signed and encrypted form. Expiration date: after 2 years Name: SIDCC Value: AN0-TYuqub2JOcDTyL Purpose of use: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site. Expiration date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on Google servers. Most of these servers are located in America. https://www.google.com/about/datacenters/locations/?hl=de see exactly where the Google data centers are located. Your data is distributed across the servers. This means that the data can be accessed more quickly and is better protected against manipulation. Google stores the data collected for different lengths of time. You can delete some data at any time, other data is automatically deleted after a limited time, and still other data is stored by Google for a longer period of time. Some data (such as items from "My Activity", photos or documents, products) that is stored in your Google Account remains stored until you delete it. Even if you are not signed in to a Google Account, you can delete some data that is associated with your device, browser, or app.

How can I delete my data or prevent data storage?

In principle, you can delete data in your Google account manually. With the automatic deletion function for location and activity data introduced in 2019, information is stored for either 3 or 18 months and then deleted, depending on your decision. Regardless of whether you have a Google account or not, you can configure your browser to delete or deactivate cookies from Google. This works in different ways depending on which browser you use. Under the "Cookies" section you will find the relevant links to the respective instructions for the most popular browsers. If you do not want cookies at all, you can set up your browser so that it always informs you when a cookie is to be set. This way you can decide for each individual cookie whether you want to allow it or not.

legal basis

If you have consented that your data can be processed and stored through embedded YouTube elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR)In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) to ensure fast and good communication with you or other customers and business partners. However, we only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider. YouTube processes your data in the USA, among other places. YouTube and Google are active participants in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en. In addition, Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/. Since YouTube is a subsidiary of Google, there is a joint privacy policy. If you would like to learn more about how your data is handled, we recommend that you read the privacy policy at https://policies.google.com/privacy?hl=de.

YouTube Subscribe Button Privacy Policy

We have integrated the YouTube Subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white font against a red background and the white "Play symbol" to the left. The button can also be displayed in a different design. Our YouTube channel always offers you funny, interesting or exciting videos. With the integrated "Subscribe button" you can subscribe to our channel directly from our website and do not have to visit the YouTube website. We want to make access to our comprehensive content as easy as possible for you. Please note that this allows YouTube to store and process data about you. If you see an integrated subscription button on our site, YouTube sets at least one cookie - according to Google. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your default language. In our test, the following four cookies were set without being logged in to YouTube: Name: YSC Value: b9-CV6ojI5112059781Y Purpose of use: This cookie registers a unique ID to store statistics of the video watched. Expiration date: after the end of the session Name: PREF Value: f1=50000000 Purpose of use: This cookie also registers your unique ID. Google uses PREF to get statistics on how you use YouTube videos on our website. Expiration date: after 8 months Name: GPS Value: 1 Purpose of use: This cookie registers your unique ID on mobile devices to track GPS location. Expiration date: after 30 minutes Name: VISITOR_INFO1_LIVE Value: 11205978195Chz8bagyU Purpose of use: This cookie tries to estimate the bandwidth of the user on our websites (with embedded YouTube video). Expiration date: after 8 months Note: These cookies were set after a test and cannot claim to be complete. If you are logged into your YouTube account, YouTube can save many of your actions/interactions on our website using cookies and assign them to your YouTube account. This gives YouTube information such as how long you surf our site, which browser type you use, which screen resolution you prefer or which actions you perform. YouTube uses this data to improve its own services and offers, and to provide analyses and statistics for advertisers (who use Google Ads).

Rating Platforms Introduction

Rating Platforms Summary 👥 Affected parties: Visitors to the website or a rating platform 🤝 Purpose: Feedback on our products and/or services 📓 Data processed: IP address, email address, name, among others. You can find more details below or in the respective rating platforms used. 📅 Storage period: depends on the respective platform ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests),

What are review platforms?

You can rate our products or services on various rating platforms. We participate in some of these platforms so that we can get feedback from you and thus optimize our offering. If you rate us via a rating platform, the privacy policy and general terms and conditions of the respective rating service apply. Very often you also have to register to submit a rating. Rating technologies (widgets) can also be integrated into our website. By using such an integrated tool, data is also transferred to the relevant provider, processed and stored. Many of these integrated programs work according to a similar principle. After you have ordered a product from us or used a service, you will be asked to submit a rating by email or on the website. You will usually be redirected to a rating page via a link and can create a rating there quickly and easily. Some rating systems also offer an interface to various social media channels to make the feedback accessible to several people.

Why do we use review platforms?

Rating platforms collect feedback and ratings about our offers. Your ratings give us quick feedback and enable us to improve our products and/or services much more efficiently. The ratings therefore help us to optimize our offers on the one hand, and on the other hand they give you and all our future customers a good overview of the quality of our products and services.

Which data is processed?

With your consent, we transmit information about you and the services you have used to the relevant rating platform. We do this to ensure that you have actually used one of our services. Because only then can you give real feedback. The data transmitted is only used to identify the user. Which data is stored and processed depends, of course, on the providers used. In most cases, personal data such as IP address, email address or your name are also made available to the rating platforms. After you have submitted your rating, order information such as the order number of an item purchased is also forwarded to the relevant platform. If your email address is transmitted, this is done so that the rating platform can send you an email after you have purchased a product. So that we can also integrate your rating into our website, we also give the providers the information that you have accessed our site. The rating platform used is responsible for the personal data collected.

How long and where is the data stored?

You can find out more about the duration of data processing below in the relevant data protection declaration of the provider, if we have further information about it. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products. Personal data mentioned in a review is usually anonymized by employees of the platform used and is therefore only visible to administrators of the company. The data collected is stored on the providers' servers and, for most providers, deleted after the end of the order.

right of objection

legal basis

If you have consented to the use of a rating platform, the legal basis for the corresponding data processing is this consent. According to Art. 6 Para. 1 lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when data is collected by a rating portal. We also have a legitimate interest in using a rating platform to optimize our online service. The corresponding legal basis for this is Art. 6 Para. 1 lit. f GDPR (legitimate interests). However, we only use a rating platform if you have given your consent. We hope that we have been able to provide you with the most important general information about data processing by rating platforms. You can find more information below in the data protection texts or in the linked data protection declarations of the company.

Google Customer Reviews Privacy Policy

We also use the Google Customer Reviews rating platform for our website. The service provider is the American company Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on this at https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en. In addition, Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The data processing terms for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ You can find out more about the data processed through the use of Google in the privacy policy on https://policies.google.com/privacy?hl=de.

ProvenExpert privacy policy

We also use the rating platform ProvenExpert for our website. The service provider is the German company Expert Systems AG, Quedlinburger Straße 1, 10589 Berlin, Germany. You can find out more about the data processed through the use of ProvenExpert in the privacy policy on https://www.provenexpert.com/de-de/datenschutzbestimmungen/.

Trusted Shops Privacy Policy

We also use the Trusted Shops rating platform for our website. The service provider is the German company Trusted Shops GmbH, Subbelrather Straße 15c, 50823 Cologne, Germany. You can find out more about the data that is processed through the use of Trusted Shops in the privacy policy on https://www.trustedshops.de/impressum-datenschutz/#datenschutz.

web design introduction

Webdesign Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Improving the user experience 📓 Data processed: Which data is processed depends largely on the services used. This usually includes IP address, technical data, language settings, browser version, screen resolution and browser name. You can find more details about this in the web design tools used. 📅 Storage period: depends on the tools used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is web design?

We use various tools on our website that serve our web design. Web design is not, as is often assumed, just about making our website look pretty, but also about functionality and performance. But of course the right look of a website is also one of the major goals of professional web design. Web design is a sub-area of media design and deals with both the visual and the structural and functional design of a website. The aim is to use web design to improve your experience on our website. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all the impressions and experiences that website visitors have on a website. A sub-point of user experience is usability. This is about the user-friendliness of a website. The main emphasis here is on ensuring that content, subpages or products are clearly structured and that you can find what you are looking for quickly and easily. In order to offer you the best possible experience on our website, we also use so-called web design tools from third parties. In this privacy policy, the category “web design” includes all services that improve the design of our website. These can be, for example, fonts, various plugins or other integrated web design functions.

Why do we use web design tools?

How you absorb information on a website depends very much on the structure, functionality and visual perception of the website. This is why good and professional web design has become increasingly important for us. We are constantly working on improving our website and see this as an extended service for you as a website visitor. Furthermore, a beautiful and functioning website also has economic advantages for us. After all, you will only visit us and use our services if you feel completely comfortable.

What data is stored by web design tools?

When you visit our website, web design elements may be integrated into our pages that can also process data. Of course, the exact data involved depends largely on the tools used. Below you can see exactly which tools we use for our website. For more information about data processing, we recommend that you read the respective privacy policy of the tools used. This is usually where you can find out which data is processed, whether cookies are used and how long the data is stored. Fonts such as Google Fonts, for example, also automatically transmit information such as language settings, IP address, browser version, browser screen resolution and browser name to Google servers.

duration of data processing

How long data is processed is very individual and depends on the web design elements used. If cookies are used, for example, the storage period can be as short as a minute, but also as long as a few years. Please do your research on this. We recommend that you read our general text section on cookies and the privacy statements of the tools used. There you will usually find out which cookies are used exactly and what information is stored in them. Google font files, for example, are stored for a year. This is to improve the loading time of a website. In principle, data is only ever stored for as long as it is necessary to provide the service. If required by law, data can also be stored for longer.

right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. However, there is also data under web design elements (mostly fonts) that cannot be deleted quite so easily. This is the case when data is automatically collected directly when a page is accessed and transmitted to a third-party provider (such as Google). In this case, please contact the support of the relevant provider. In the case of Google, you can reach support at https://support.google.com/?hl=de.

legal basis

If you have consented to the use of web design tools, the legal basis for the corresponding data processing is this consent. According to Art. 6 Para. 1 lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when data is collected by web design tools. We also have a legitimate interest in improving the web design on our website. After all, only then can we provide you with an attractive and professional web offering. The corresponding legal basis for this is Art. 6 Para. 1 lit. f GDPR (legitimate interests). However, we only use web design tools if you have given your consent. We would like to emphasize this again here. Information on specific web design tools - if available - can be found in the following sections.

Adobe Fonts Privacy Policy

We use Adobe Fonts, a web font hosting service, on our website. The service provider is the American company Adobe Inc. The Irish company Adobe Systems Software Ireland Companies, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland, is responsible for the European area. Adobe processes your data in the USA, among other places. Adobe is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en. Adobe also uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through the EU-US Data Privacy Framework and the standard contractual clauses, Adobe undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de For more information about Adobe’s standard contractual clauses, please visit https://www.adobe.com/at/privacy/eudatatransfers.html. You can find out more about the data processed through the use of Adobe Fonts in the Privacy Policy on https://www.adobe.com/at/privacy.html .

Google Fonts Privacy Policy

Google Fonts Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Data processed: Data such as IP address and CSS and font requests You can find more details further down in this privacy policy. 📅 Storage period: Font files are stored by Google for one year ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are Google Fonts?

We use Google Fonts on our website. These are the “Google fonts” from Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. You do not need to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry about your Google account data being sent to Google while you use Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will look at exactly how data storage works in more detail. Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google Make them available to their users for free. Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important building block for maintaining the high quality of our website. All Google fonts are automatically optimized for the web, which saves data volume and is a great advantage, especially for use on mobile devices. When you visit our site, the small file size ensures a quick loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can visually distort some texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can display our entire online service as beautifully and consistently as possible.

What data does Google store?

When you visit our website, the fonts are reloaded via a Google server. This external call transmits data to the Google servers. This is how Google recognizes that you or your IP address are visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end user data to what is necessary for the proper provision of fonts. API stands for "Application Programming Interface" and is used, among other things, as a data transmitter in the software sector. Google Fonts stores CSS and font requests securely with Google and is therefore protected. The collected usage figures enable Google to determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. Entrepreneurs and developers use the Google web service BigQuery to examine and move large amounts of data. However, it should be noted that every Google Font request automatically transfers information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers. It is not clear whether this data is stored and Google does not clearly communicate this.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This enables us to use the fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to quickly and easily change the design or font of a website, for example. The font files are stored by Google for one year. Google's goal is to fundamentally improve the loading time of websites. If millions of websites link to the same fonts, they are cached after the first visit and immediately appear on all other websites visited later. Google sometimes updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To be able to delete this data early, you must contact Google Support on https://support.google.com/?hl=de&tid=112059781 In this case, you can only prevent data storage if you do not visit our site. Unlike other web fonts, Google allows us unrestricted access to all fonts. This means we have unlimited access to a sea of fonts and can get the most out of our website. You can find out more about Google Fonts and other questions on https://developers.google.com/fonts/faq?tid=112059781Although Google addresses data protection issues there, it does not contain any really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.

legal basis

If you have consented to the use of Google Fonts, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as may occur when Google Fonts is collected. We also have a legitimate interest in using Google Font to optimize our online service. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). However, we only use Google Font if you have given your consent. Google processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en. In addition, Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/. You can find out which data is generally collected by Google and what this data is used for on https://www.google.com/intl/de/policies/privacy/ read it.

Google Fonts Local Privacy Policy

We use Google Fonts from Google Inc. on our website. The company responsible for the European area is Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland). We have integrated the Google fonts locally, i.e. on our web server - not on Google's servers. This means there is no connection to Google servers and therefore no data transfer or storage.

What are Google Fonts?

Google Fonts was formerly known as Google Web Fonts. It is an interactive directory with over 800 fonts that Google free of charge. With Google Fonts you can use fonts without uploading them to your own server. However, in order to prevent any information being transferred to Google servers, we have downloaded the fonts to our server. In this way we act in accordance with data protection regulations and do not send any data to Google Fonts.

Online Map Services Introduction

Online Map Services Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Improving the user experience 📓 Data processed: Which data is processed depends largely on the services used. This usually involves IP addresses, location data, search items and/or technical data. You can find more details about this in the tools used. 📅 Storage period: depends on the tools used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What are online map services?

We also use online map services as an extended service for our website. Google Maps is probably the service you are most familiar with, but there are also other providers who specialize in creating digital maps. Such services make it possible to display locations, route plans or other geographical information directly on our website. With an integrated map service, you no longer have to leave our website to view the route to a location, for example. In order for the online map to work on our website, map sections are integrated using HTML code. The services can then display street maps, the earth's surface or aerial or satellite images. If you use the built-in map service, data is also transferred to the tool used and stored there. This data may also include personal data.

Why do we use online mapping services on our website?

Generally speaking, it is our aim to offer you a pleasant time on our website. And of course, your time is only pleasant if you can find your way around our website easily and find all the information you need quickly and easily. That's why we thought an online map system could be a significant improvement to our service on the website. Without leaving our website, you can use the map system to easily view route descriptions, locations or even sights. It is also super practical, of course, that you can see at a glance where our company is based so that you can find us quickly and easily. As you can see, there are simply many advantages and we clearly see online map services on our website as part of our customer service.

What data is stored by online map services?

If you open a page on our website that has an online map function built in, personal data can be transmitted to the respective service and stored there. This is usually your IP address, which can also be used to determine your approximate location. In addition to the IP address, data such as search terms entered and longitude and latitude coordinates are also stored. If you enter an address for route planning, for example, this data is also stored. The data is not stored by us, but on the servers of the integrated tools. You can imagine it like this: You are on our website, but when you interact with a map service, this interaction actually takes place on their website. In order for the service to function properly, at least one cookie is usually placed in your browser. Google Maps, for example, also uses cookies to record user behavior and thus optimize its own service and display personalized advertising. You can find out more about cookies in our "Cookies" section.

How long and where is the data stored?

Each online map service processes different user data. If we have further information, we will inform you about the duration of data processing further down in the relevant sections for the individual tools. In principle, personal data is only ever stored for as long as it is necessary to provide the service. Google Maps, for example, stores certain data for a set period of time, while you must delete other data yourself. With Mapbox, for example, the IP address is stored for 30 days and then deleted. As you can see, each tool stores data for different lengths of time. We therefore recommend that you take a close look at the privacy policies of the tools used. The providers also use cookies to store data about your user behavior with the map service. You can find more general information about cookies in our “Cookies” section, but you can also find out which cookies can be used in the privacy policies of the individual providers. In most cases, however, this is only an example list and is not complete.

right of objection

You always have the option and the right to access your personal data and to object to its use and processing. You can also revoke your consent that you have given us at any time. The easiest way to do this is usually to use the cookie consent tool. However, there are also other opt-out tools that you can use. You can also manage, delete or deactivate any cookies set by the providers you use with just a few clicks of the mouse. However, it may then happen that some functions of the service no longer work as usual. How you manage cookies in your browser also depends on the browser you use. In the "Cookies" section you will also find links to the instructions for the most important browsers.

legal basis

If you have consented to the use of an online map service, the legal basis for the corresponding data processing is this consent. According to Art. 6 (1) (a) GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when collected by an online map service. We also have a legitimate interest in using an online map service to optimize our service on our website. The corresponding legal basis for this is Art. 6 (1) (f) GDPR (legitimate interests). However, we only use an online map service if you have given your consent. We would like to make this clear again at this point. Information on specific online map services can be found - if available - in the following sections.

Google Maps Privacy Policy

Google Maps Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Data processed: Data such as search terms entered, your IP address and also the latitude and longitude coordinates. You can find more details about this further down in this privacy policy. 📅 Storage period: depends on the data stored ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Google Maps?

We use Google Maps from Google Inc. on our website. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps, we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transferred to Google and stored on Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, which data is stored and how you can prevent this. Google Maps is an Internet map service from Google. With Google Maps, you can search online for exact locations of cities, sights, accommodation or companies using a PC, tablet or app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. To show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where our company is based. The directions always show you the best or fastest way to get to us. You can access the route for routes by car, public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.

What data does Google Maps store?

In order for Google Maps to be able to fully offer its service, the company must record and save data from you. This includes the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the starting address entered is also saved. However, this data storage takes place on the Google Maps websites. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google places at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising. The following cookie is placed in your browser due to the integration of Google Maps: Name: NID Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ112059781-5 Purpose of use: NID is used by Google to tailor advertisements to your Google search. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. This way, you always get tailored advertisements. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes. Expiration date: after 6 months Note: We cannot guarantee the completeness of the information stored. Changes can never be ruled out, especially when using cookies. In order to identify the cookie NID, a separate test page was created where only Google Maps was integrated.

How long and where is the data stored?

The Google servers are located in data centers all over the world. However, most of the servers are located in America. For this reason, your data is increasingly stored in the USA. Here you can find out exactly where the Google data centers are located: https://www.google.com/about/datacenters/locations/?hl=de Google distributes the data across different storage devices. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with Google hardware or a natural disaster shuts down the servers, the data will almost certainly still remain protected. Google stores some data for a set period of time. For other data, Google only offers the option of deleting it manually. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.

How can I delete my data or prevent data storage?

With the automatic deletion function for location and activity data introduced in 2019, information on location determination and web/app activity is stored for either 3 or 18 months - depending on your decision - and then deleted. In addition, you can also manually delete this data from your history at any time via your Google account. If you want to completely prevent your location tracking, you must pause the "Web and app activity" section in your Google account. Click "Data and personalization" and then on the "Activity settings" option. Here you can switch the activities on or off. You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. Under the "Cookies" section you will find the corresponding links to the respective instructions for the most popular browsers. If you do not want cookies at all, you can set your browser so that it always informs you when a cookie is to be set. This way you can decide for each individual cookie whether you want to allow it or not.

legal basis

If you have consented to the use of Google Maps, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as may occur when Google Maps is collected. We also have a legitimate interest in using Google Maps to optimize our online service. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). However, we only use Google Maps if you have given your consent. Google processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en. In addition, Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/If you would like to learn more about Google’s data processing, we recommend that you read the company’s own privacy policy at https://policies.google.com/privacy?hl=de.

Content Search Provider Introduction

Content Search Provider Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Improving the user experience 📓 Data processed: Which data is processed depends largely on the services used. This usually involves IP addresses, search interests and/or technical data. You can find more details about this in the tools used. 📅 Storage period: depends on the tools used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is a content search provider?

We have now published a lot of content on our website. And of course we don't want it to be forgotten just because it can't be found. That's why we use a content search provider on our website. You're probably familiar with large search engines like Google. Content search providers are basically also search engines, but unlike Google, they don't search the entire web for content, just the website you're on. You can enter terms that match the content you're looking for in a text field, and the search program will find the posts you're looking for. If you use the integrated search function, your personal data may also be processed.

Why do we use a content search provider?

If you look around our website, you will quickly notice how much useful content we have published over the years. There are real treasures there and we want you to find them quickly without having to click around for a long time. With a content search function directly on our website, you can quickly and easily find the content you are looking for using keywords that match the topic you are looking for. This feature is really practical and we also see it as our job to make your life on our website as pleasant and helpful as possible. That is why we have decided to integrate a content search program into our website.

Which data is processed?

If you use the search function on our website, the integrated content search provider (such as Algolia Places or Giphy) can automatically receive and save data from you. This includes technical data about your browser as well as data such as your IP address, device ID and the search terms entered. Please note that IP addresses are personal data. The providers' privacy policies state that this information is collected and stored in order to increase security and improve their own services. The automatically collected usage data, which does not contain any personal data and is processed in an anonymized form, can also be used for analysis purposes. Some providers also pass this anonymized data on to third parties. To find out more about this, we recommend that you read the specific privacy policies of the individual providers carefully. In order for the services to function properly, cookies are usually also set in your browser. You can find out more about cookies in our general "Cookies" section. You can find out whether and which cookies the individual search tools use – if available – below or in the corresponding data protection declarations of the integrated tools.

How long and where is the data stored?

Basically, every content search provider processes different data. Therefore, this general section cannot go into detail about the data processing of the individual tools. Usually, however, the services only store personal data for as long as this is necessary for the tools to function properly. Some services (such as Giphy) also keep personal data for longer if this is required due to legal obligations. Most providers also keep data in depersonalized form for longer. Content search providers can also use cookies to store various data. You can find out more about this in our general section on cookies. If you want to know something about the specific cookies that a search provider uses, we recommend that you read the privacy policy of the providers we use. You can usually find an example list of the cookies used there.

right of objection

Always be aware: if you do not want your personal data to be processed, no personal data may be processed. You always have the right to access your personal data and to object to its use. You can also withdraw your consent at any time using the cookie consent tool or other opt-out options. You can also easily manage, delete or deactivate cookies used yourself via your browser. If you delete cookies, some of the tool's functions may no longer work. So please do not be surprised. How you manage cookies in your browser also depends on the browser you use. In the "Cookies" section you will also find links to the instructions for the most important browsers.

legal basis

If you have consented to the use of a content search provider, the legal basis for the corresponding data processing is this consent. According to Art. 6 Para. 1 lit. a GDPR (consent), this consent represents the legal basis for the processing of personal data, as may occur when collected by a content search provider. We also have a legitimate interest in using a content search provider to optimize our service on our website. The corresponding legal basis for this is Art. 6 Para. 1 lit. f GDPR (legitimate interests). However, we only use a content search provider if you have given your consent. We want to make this clear again at this point. Information about specific content search providers can be found - if available - in the following sections.

Google Custom Search Privacy Policy

Google Custom Search Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Data processed: Data such as IP address and entered search terms are stored by Google You can find more details about this further down in this privacy policy. 📅 Storage period: the storage period varies depending on the data stored ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Google Custom Search?

We have integrated the Google plug-in for custom search on our website. Google is the largest and best-known search engine in the world and is operated by the US company Google Inc. The company responsible for the European area is Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland). Through the custom Google search, your data can be transferred to Google. In this privacy policy, we inform you why we use this plug-in, which data is processed and how you can manage or prevent this data transfer. The plug-in for custom Google search is a Google search bar directly on our website. The search takes place as on www.google.com instead, only the search results focus on our content and products or on a limited search area.

Why do we use Google Custom Search on our website?

A website with lots of interesting content often becomes so large that you can lose track of it. Over time, we have also accumulated a lot of valuable material and, as part of our service, we want you to find our content as quickly and easily as possible. The custom Google search makes finding interesting content child's play. The built-in Google plug-in improves the overall quality of our website and makes searching easier for you.

What data is stored through custom Google search?

Through the custom Google search, data is only transferred from you to Google if you actively use the Google search built into our website. This means that only when you enter a search term in the search bar and then confirm this term (e.g. click on "Enter") is your IP address sent to Google, saved and processed there, along with the search term. Based on the cookies set (such as 1P_JAR), it can be assumed that Google also receives data on website usage. If you search for content using the built-in Google search function during your visit to our website and are logged in with your Google account at the same time, Google can also assign the collected data to your Google account. As website operators, we have no influence on what Google does with the collected data or how Google processes the data. The following cookies are set in your browser if you use the custom Google search and are not logged in with a Google account: Name: 1P_JAR Value: 2020-01-27-13112059781-5 Purpose of use: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to show users relevant advertisements. Expiration date: after one month Name: CONSENT Value: WP.282f52112059781-9 Purpose of use: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks. Expiration date: after 18 years Name: NID Value: 196=pwIo3B5fHr-8 Purpose of use: NID is used by Google to tailor advertisements to your Google search. With the help of the cookie, Google "remembers" the search queries you entered or your previous interaction with ads. This way, you always get tailored advertisements. Expiration date: after 6 months Note: This list cannot claim to be complete, as Google continually changes its choice of cookies.

How long and where is the data stored?

Google servers are located all over the world. Since Google is an American company, most of the data is stored on American servers. https://www.google.com/about/datacenters/locations/?hl=de you can see exactly where the Google servers are located. Your data is distributed across different physical storage devices. This means that the data can be accessed more quickly and is better protected against possible manipulation. Google also has emergency programs for your data. If, for example, Google has internal technical problems and servers stop working as a result, the risk of a service interruption and data loss remains low. Depending on the data involved, Google stores it for different lengths of time. You can delete some data yourself, while other data is automatically deleted or anonymized by Google. However, there is also data that Google stores for longer if this is necessary for legal or business reasons.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. There is some data that you can delete at any time. If you have a Google account, you can delete data about your web activity there or specify that it should be deleted after a certain period of time. In your browser, you also have the option of deactivating cookies, deleting them or managing them according to your wishes and preferences. Under the "Cookies" section, you will find the relevant links to the respective instructions for the most popular browsers.

legal basis

If you have consented to the use of custom Google search, the legal basis for the corresponding data processing is this consent. This consent represents Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as may occur when collected through the custom Google search. We also have a legitimate interest in using the custom Google search to optimize our online service. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). However, we only use the custom Google search if you have given your consent. Google processes your data in the USA, among other places. Google is an active participant in the EU-US Data Privacy Framework, which regulates the correct and secure transfer of personal data from EU citizens to the USA. You can find more information on https://commission.europa.eu/document/fa09cbad-dd7d-4684-ae60-be03fcb0fddf_en. In addition, Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR). Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through the EU-US Data Privacy Framework and the standard contractual clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/ We hope we have been able to provide you with the most important information about data processing by Google. If you would like to find out more, we recommend reading Google’s comprehensive privacy policy at https://policies.google.com/privacy?hl=de.

Other Introduction

Miscellaneous Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Improving the user experience 📓 Data processed: Which data is processed depends largely on the services used. This is usually IP address and/or technical data. You can find more details in the tools used. 📅 Storage period: depends on the tools used ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What falls under “other”?

The "Other" category includes those services that do not fit into one of the above categories. These are usually various plugins and embedded elements that improve our website. These functions are usually obtained from third parties and integrated into our website. For example, these are web search services such as Algolia Place, Giphy, Programmable Search Engine or online services for weather data such as OpenWeather.

Why do we use other third parties?

We want to offer you the best web offering in our industry with our website. A website has long been more than just a business card for a company. Rather, it is a place that should help you find what you are looking for. In order to make our website even more interesting and helpful for you, we use various third-party services.

Which data is processed?

Whenever elements are integrated into our website, your IP address will be transmitted to the respective provider, saved and processed there. This is necessary because otherwise the content will not be sent to your browser and therefore will not be displayed accordingly. It may also happen that service providers also use pixel tags or web beacons. These are small graphics on websites that record a log file and can also create analyses of this file. The providers can use the information obtained to improve their own marketing measures. In addition to pixel tags, such information (such as which button you click or when you access which page) can also be saved in cookies. In addition to analysis data on your web behavior, technical information such as your browser type or operating system can also be saved in cookies. Some providers can also link the data obtained with other internal services or with third-party providers. Each provider handles your data differently. We therefore recommend that you carefully read the data protection declarations of the respective services. We generally endeavor to only use services that handle data protection very carefully.

duration of data processing

We will inform you about the duration of data processing below if we have further information. In general, we only process personal data for as long as it is absolutely necessary to provide our services and products.

legal basis

If we ask for your consent and you also agree that we may use the service, this is the legal basis for processing your data (Art. 6 Para. 1 lit. a GDPR). In addition to the consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. The legal basis for this is Art. 6 Para. 1 lit. f GDPR (legitimate interests). However, we only use the tools if you have given your consent. Information about the specific tools - if available - can be found in the following sections.

explanation of terms used

We always try to make our privacy policy as clear and understandable as possible. However, this is not always easy, especially when it comes to technical and legal topics. It often makes sense to use legal terms (such as personal data) or certain technical expressions (such as cookies, IP address). However, we do not want to use these without explanation. Below you will find an alphabetical list of important terms used that we may not have covered sufficiently in the previous privacy policy. If these terms have been taken from the GDPR and are definitions, we will also list the GDPR texts here and add our own explanations if necessary.

supervisory authority

Definition according to Article 4 of the GDPR For the purposes of this Regulation, the following definitions apply:

"supervisory authority" an independent public authority established by a Member State pursuant to Article 51;

Explanation: “Supervisory authorities” are always state-run, independent institutions that also have the authority to issue instructions in certain cases. They serve to carry out so-called state supervision and are located in ministries, special departments or other authorities. There is an Austrian data protection authority in Austria. data protection authorityIn Germany, each federal state has its own data protection authority.

processor

Definition according to Article 4 of the GDPR For the purposes of this Regulation, the following definitions apply:

"processor" a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller;

Explanation: As a company and website owner, we are responsible for all data that we process from you. In addition to those responsible, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. Processors can therefore be, in addition to service providers such as tax consultants, hosting or cloud providers, payment or newsletter providers or large companies such as Google or Microsoft.

Information Society Service

Definition according to Article 4 of the GDPR For the purposes of this Regulation, the following definitions apply:

"Information Society Service" a service within the meaning of Article 1(1)(b) of Directive (EU) 2015/1535 of the European Parliament and of the Council (19);

Explanation: Basically, the term "information society" refers to a society that relies on information and communication technologies. As a website visitor in particular, you are familiar with various types of online services and most online services are considered "information society services". A classic example of this is an online transaction, such as purchasing goods over the Internet.

consent

Definition according to Article 4 of the GDPR For the purposes of this Regulation, the following definitions apply:

"Consent" any freely given, specific, informed and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data concerning him or her;

Explanation: As a rule, such consent is given on websites via a cookie consent tool. You are probably familiar with this. Whenever you visit a website for the first time, you are usually asked via a banner whether you agree to data processing. You can usually also make individual settings and decide for yourself which data processing you allow and which you do not. If you do not consent, no personal data may be processed about you. In principle, consent can of course also be given in writing, i.e. not via a tool.

Cross-border processing

Definition according to Article 4 of the GDPR For the purposes of this Regulation, the following definitions apply:

"cross-border processing" either a) processing of personal data carried out in the context of the activities of establishments in more than one Member State of a controller or processor within the Union, where the controller or processor is established in more than one Member State, or b) processing of personal data which is carried out in the context of the activities of a single establishment of a controller or processor in the Union but which significantly affects, or is likely to significantly affect, data subjects in more than one Member State;

Explanation: For example, if a company or other organisation has branches in Spain and Croatia and personal data is processed in connection with the activities of the branches, this is "cross-border processing" of personal data. Even if the data is processed in only one country (as in this example in Spain), but the effects for the data subject are also apparent in another country, this is also referred to as "cross-border processing".

head office

Definition according to Article 4 of the GDPR For the purposes of this Regulation, the following definitions apply:

"head office" a) in the case of a controller with establishments in more than one Member State, the place of its central administration in the Union, unless the decisions regarding the purposes and means of the processing of personal data are taken in another establishment of the controller in the Union and that establishment has the power to have those decisions implemented; in that case, the establishment which takes such decisions shall be considered as the main establishment; b) in the case of a processor with establishments in more than one Member State, the place of its central administration in the Union or, where the processor has no central administration in the Union, the establishment of the processor in the Union where the main processing activities within the activities of an establishment of a processor take place, to the extent that the processor is subject to specific obligations under this Regulation;

Explanation: Google, for example, is an American company that also processes data in the USA, but its European headquarters are in Ireland (Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland). Google Ireland Limited is therefore legally an independent company and is responsible for all Google products offered in the European Economic Area. In contrast to a head office, there are also branches, but these do not function as legally independent branches and are therefore to be distinguished from subsidiaries. A head office is therefore always the place where a company (commercial company) has its center of operations.

Relevant and justified objection

Definition according to Article 4 of the GDPR For the purposes of this Regulation, the following definitions apply:

"relevant and reasoned objection" an objection to a draft decision as to whether there is an infringement of this Regulation or whether the measures envisaged against the controller or processor are in accordance with this Regulation, where that objection clearly indicates the significance of the risks posed by the draft decision for the fundamental rights and freedoms of data subjects and, where applicable, for the free flow of personal data within the Union;

Explanation: If certain measures taken by us as controllers or our processors are not in line with the GDPR, you can raise a so-called "relevant and reasoned objection". In doing so, you must explain the significance of the risks in relation to your fundamental rights and freedoms and possibly the free movement of your personal data within the EU.

Personal data

Definition according to Article 4 of the GDPR For the purposes of this Regulation, the following definitions apply:

"personal data" all information relating to an identified or identifiable natural person (hereinafter ‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;

Explanation: Personal data is all data that can identify you as a person. This is usually data such as:

name
address
E-mail address
postal address
phone number
birth date
Identification numbers such as social security number, tax identification number, identity card number or registration number
Bank details such as account number, credit information, account balances and much more.

According to the European Court of Justice (ECJ), your IP address for the personal data. IT experts can use your IP address to determine at least the approximate location of your device and subsequently you as the connection owner. Therefore, storing an IP address also requires a legal basis in the sense of the GDPR. There are also so-called "special categories" of personal data that are also particularly worthy of protection. These include:

racial and ethnic origin
political opinions
religious or ideological beliefs
union membership
genetic data such as data obtained from blood or saliva samples
biometric data (this is information about mental, physical or behavioral characteristics that can identify a person). Health data
Data on sexual orientation or sex life

profiling

Definition according to Article 4 of the GDPR For the purposes of this Regulation, the following definitions apply:

"profiling" any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements;

Explanation: Profiling involves gathering various information about a person in order to learn more about that person. In the web sector, profiling is often used for advertising purposes or for credit checks. Web or advertising analysis programs collect data about your behavior and interests on a website, for example. This results in a special user profile that can be used to target advertising to a specific target group.

pseudonymization

Definition according to Article 4 of the GDPR For the purposes of this Regulation, the following definitions apply:

"pseudonymization" the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person;

Explanation: Our privacy policy often refers to pseudonymized data. Pseudonymized data means that you can no longer be identified as a person unless other information is added. However, you should not confuse pseudonymization with anonymization. With anonymization, any personal reference is lost, so that it can only really be reconstructed with a disproportionate amount of technical effort.

Company

Definition according to Article 4 of the GDPR For the purposes of this Regulation, the following definitions apply:

"Company" a natural or legal person carrying out an economic activity, regardless of its legal form, including partnerships or associations regularly carrying out an economic activity;

Explanation: For example, we are a company and we also carry out economic activities via our website by offering and selling services and/or products. Every company has a formal characteristic: its legal entity, such as a GmbH or an AG.

responsible person

Definition according to Article 4 of the GDPR For the purposes of this Regulation, the following definitions apply:

"person responsible" the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;

Explanation: In our case, we are responsible for the processing of your personal data and are therefore the “controller”. If we pass on collected data to other service providers for processing, these are “processors”. For this, a “processing agreement (AVV)” must be signed.

processing

Definition according to Article 4 of the GDPR For the purposes of this Regulation, the following definitions apply:

"Processing" any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or linking, restriction, erasure or destruction;

Note: When we talk about processing in our privacy policy, we mean any kind of data processing. As mentioned above in the original GDPR declaration, this includes not only the collection but also the storage and processing of data. All texts are protected by copyright. Source: Created with the Data Protection Generator by AdSimple

Google Analytics in consent mode

Google Analytics IP anonymization

Google Optimize Privacy Policy

We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing. Google uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Optimize, can be found at https://business.safety.google/adsprocessorterms/. You can find out more about the data processed through the use of Google Optimize in the Privacy Policy on https://policies.google.com/privacy?hl=en-US .

Data Processing Agreement (AVV) Google Optimize

We have concluded a data processing agreement (DPA) with Google in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can read what a DPA is exactly and, above all, what must be included in a DPA in our general section “Data processing agreement (DPA)”. This agreement is required by law because Google processes personal data on our behalf. It clarifies that Google may only process data that it receives from us in accordance with our instructions and must comply with the GDPR. The link to the data processing agreement (DPA) can be found at https://business.safety.google/adsprocessorterms.

Google Site Kit Privacy Policy

What is Google Site Kit?

Why do we use Google Site Kit on our website?

What data does Google Site Kit store?

How long and where is the data stored?

How can I delete my data or prevent data storage?

legal basis

The use of Google Site Kit requires your consent, which we have obtained with our cookie popup. This consent is according to Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it may occur when collected by web analytics tools. In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Google Site Kit, we can detect errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests)However, we only use Google Site Kit if you have given your consent. Google processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing. Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection levels when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Site Kit, can be found at https://business.safety.google/adsprocessorterms/To learn more about data processing by Google, we recommend that you read Google’s comprehensive privacy policy at https://policies.google.com/privacy?hl=de.

Jetpack Privacy Policy

What is Jetpack?

Why do we use Jetpack?

What data does Jetpack store?

Especially through the built-in tracking tool WordPress.com-Statistics, personal data is also collected, stored and processed from you. To ensure that the Jetpack tool works, Jetpack places a cookie in your browser when you open a website that has components of the tool built in. The collected data is synchronized with Automattic and stored there. In addition to IP address (anonymized before storage) and data on user behavior, this includes, for example, browser type, unique device identifier, preferred language, date and time of page entry, operating system and information on the mobile network. Jetpack uses this information to improve its own services and offers and to gain better insights into the use of its own service. The following data can also be synchronized and stored:

For Google Ads customers, the email address and physical address of the account are synchronized
Successful and unsuccessful login attempts. Your IP address and user agent are also stored
The user IDs, usernames, email addresses, roles and skills of registered users. But no passwords are stored
The user ID of users who make changes to the website
Twitter username, if configured with Jetpack

How long and where is the data stored?

How can I delete my data or prevent data storage?

legal basis

The use of Jetpack requires your consent, which we have obtained with our cookie popup. This consent is according to Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it may occur when collected by web analytics tools. In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors and thus improving our offering technically and economically. With the help of Jetpack, we can detect errors on the website, identify attacks and improve profitability. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests)However, we only use Jetpack if you have given your consent. Jetpack also processes data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing. Jetpack uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. These clauses oblige Jetpack to comply with the EU data protection level when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here, among other places: https://germany.representation.ec.europa.eu/index_deIf you would like to learn more about the privacy policy and the processing of data by Jetpack or Automattic, we recommend that you read the privacy policy at https://automattic.com/privacy/, the cookie policy at https://automattic.com/cookies/ and also the information page https://jetpack.com/support/what-data-does-jetpack-sync/We hope we were able to give you a good insight into data processing by Jetpack.

Pinterest Web Analytics Privacy Policy

Social Media Introduction

What is social media?

Why do we use social media?

Which data is processed?

duration of data processing

right of objection

legal basis

Facebook privacy policy

What are Facebook tools?

Facebook pixel
social plug-ins (such as the "Like" or "Share" button)
Facebook Login
Account Kit
APIs (application programming interfaces)
SDKs (collection of programming tools)
platform integrations
plugins
codes
specifications
documentation
technologies and services

Through these tools, Facebook expands its services and has the ability to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

What data are stored by Facebook tools?

How long and where is the data stored?

How can I delete my data or prevent data storage?

legal basis

If you have consented that your data can be processed and stored by integrated Facebook tools, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR)In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) on fast and good communication with you or other customers and business partners. However, we only use the tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view Facebook's privacy policy or cookie guidelines. Facebook processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing. Facebook uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessingWe hope we have provided you with the most important information about the use and processing of data by Facebook tools. If you would like to learn more about how Facebook uses your data, we recommend that you read the data guidelines on https://www.facebook.com/about/privacy/update. We have integrated the practical Facebook login on our website. This means you can easily log in with your Facebook account without having to create another user account. If you decide to register using the Facebook login, you will be redirected to the social media network Facebook. There you log in using your Facebook user data. This login process stores data about you and your user behavior and sends it to Facebook. Facebook uses various cookies to store the data. Below we show you the most important cookies that are set in your browser or already exist when you log in to our website using the Facebook login: Name: fr Value: 0jieyh4c2GnlufEJ9..Bde09j…1.0.Bde09j Purpose of use: This cookie is used to ensure that the social plugin on our website works as well as possible. Expiration date: after 3 months Name: datr Value: 4Jh7XUA2112059781SEmPsSfzCOO4JFFl Purpose of use: Facebook sets the “datr” cookie when a web browser facebook.com and the cookie helps identify login activities and protect users. Expiration date: after 2 years Name: _js_datr Value: deleted Purpose of use: Facebook sets this session cookie for tracking purposes, even if you do not have a Facebook account or are logged out. Expiration date: after the end of the session Note: The cookies listed are only a small selection of the cookies that are available to Facebook. Other cookies include _ fbp, sb or wd. A complete list is not possible because Facebook has a large number of cookies and uses them variably. The Facebook login offers you a quick and easy registration process, and on the other hand it gives us the opportunity to share data with Facebook. This enables us to better tailor our offer and our advertising campaigns to your interests and needs. Data that we receive from Facebook in this way is public data such as

your Facebook name
your profile picture
a stored email address
friends lists
button information (e.g. "Like" button)
birthday
Language
Place of residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you use, which subpages you visit on our website or which products you have purchased from us. By using Facebook Login, you consent to data processing. You can revoke this agreement at any time. If you would like to find out more information about data processing by Facebook, we recommend that you read the Facebook privacy policy at https://www.facebook.com/policy.php?tid=112059781If you are logged in to Facebook, you can change your ad settings at https://www.facebook.com/adpreferences/advertisers/?entry_product=ad_settings_screen change yourself.

Facebook Social Plug-ins Privacy Policy

"Save" button
Like, Share, Send and Quote
page plug-in
comments
Messenger plug-in
Embedded posts and video players
group plug-in

Facebook Fanpage Privacy Policy

We also have a Facebook fan page for our website. The service provider is the American company Meta Platforms Inc. The company Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for Europe. Facebook processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing. Facebook uses so-called standard contractual clauses (= Art. 46 Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing. You can find out more about the data processed through the use of Facebook in the Privacy Policy on https://www.facebook.com/about/privacy.

Twitter privacy policy

Twitter Privacy Policy Summary 👥 Affected parties: Visitors to the website 🤝 Purpose: Optimization of our service 📓 Data processed: Data such as data on user behavior, information about your device and your IP address. You can find more details below in the privacy policy. 📅 Storage period: Twitter deletes data collected from other websites after 30 days at the latest ⚖️ Legal basis: Art. 6 Para. 1 lit. a GDPR (consent), Art. 6 Para. 1 lit. f GDPR (legitimate interests)

What is Twitter?

We have integrated Twitter functions on our website. These include, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and a social media platform from Twitter Inc., One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland. To the best of our knowledge, in the European Economic Area and Switzerland, simply integrating Twitter functions does not result in any personal data or data about your web activities being transferred to Twitter. Only when you interact with the Twitter functions, such as clicking on a button, can data be sent to Twitter, stored there and processed. We have no influence on this data processing and are not responsible for it. In this data protection declaration, we want to give you an overview of which data Twitter stores, what Twitter does with this data and how you can protect yourself from data transfer. For some, Twitter is a news service, for others a social media platform and still others speak of a microblogging service. All of these terms are justified and mean more or less the same thing. Both private individuals and companies use Twitter to communicate with interested parties via short messages. Twitter only allows 280 characters per message. These messages are called "tweets". Unlike Facebook, for example, the service does not focus on developing a network of "friends", but wants to be seen as a global and open messaging platform. On Twitter, you can also have an anonymous account and tweets can be deleted by the company or by the users themselves.

Why do we use Twitter on our website?

Like many other websites and companies, we try to offer our services and communicate with our customers via various channels. We have grown particularly fond of Twitter as a useful "little" news service. We tweet or retweet exciting, funny or interesting content again and again. We know that you cannot follow every channel separately. After all, you have other things to do. That is why we have integrated Twitter functions on our website. You can experience our Twitter activity "on site" or go to our Twitter page via a direct link. By integrating it, we want to strengthen our service and the user-friendliness of our website.

What data does Twitter store?

On some of our subpages you will find the built-in Twitter functions. If you interact with the Twitter content, such as clicking on a button, Twitter can collect and save data. This is true even if you do not have a Twitter account yourself. Twitter calls this data "log data". This includes demographic data, browser cookie IDs, the ID of your smartphone, hashed email addresses, and information about which pages you have visited on Twitter and which actions you have taken. Twitter naturally stores more data if you have a Twitter account and are logged in. This storage usually happens via cookies. Cookies are small text files that are usually set in your browser and send various information to Twitter. We will now show you which cookies are set when you are not logged in to Twitter but visit a website with built-in Twitter functions. Please consider this list as an example. We cannot guarantee that this is complete, as the choice of cookies is always changing and depends on your individual actions with the Twitter content. These cookies were used in our test: Name: personalization_id Value: “v1_cSJIsogU51SeE112059781” Purpose of use: This cookie stores information about how you use the website and which advertisements may have brought you to Twitter. Expiration date: after 2 years Name: long Value: de Purpose of use: This cookie stores your default or preferred language. Expiration date: after the end of the session Name: guest_id Value: 112059781v1%3A157132626 Purpose of use: This cookie is set to identify you as a guest. Expiration date: after 2 years Name: fm Value: 0 Purpose of use: Unfortunately, we were unable to find out the purpose of this cookie. Expiration date: after the end of the session Name: external_referer Value: 1120597812beTA0sf5lkMrlGt Purpose of use: This cookie collects anonymous data such as how often you visit Twitter and how long you visit Twitter. Expiration date: After 6 days Name: eu_cn Value: 1 Purpose of use: This cookie stores user activity and is used for various advertising purposes by Twitter. Expiration date: After one year Name: ct0 Value: c1179f07163a365d2ed7aad84c99d966 Purpose of use: Unfortunately, we could not find any information about this cookie. Expiration date: after 6 hours Name: _twitter_sess Value: 53D%253D–dd0248112059781- Purpose of use: This cookie allows you to use functions within the Twitter website. Expiration date: after the end of the session Note: Twitter also works with third parties. That's why we also recognized the three Google Analytics cookies _ga, _gat, _gid in our test. Twitter uses the collected data to better understand user behavior and thus improve its own services and advertising offers, and the data is also used for internal security measures.

How long and where is the data stored?

If Twitter collects data from other websites, it is deleted, summarized or otherwise concealed after a maximum of 30 days. The Twitter servers are located in various server centers in the United States. It can therefore be assumed that the data collected is collected and stored in America. After our research, we were unable to clearly determine whether Twitter also has its own servers in Europe. In principle, Twitter can store the data collected until it is no longer of use to the company, you delete the data or there is a statutory deletion period.

How can I delete my data or prevent data storage?

Twitter repeatedly emphasizes in its privacy policy that it does not store any data from external website visits if you or your browser are located in the European Economic Area or Switzerland. However, if you interact directly with Twitter, Twitter will of course also store data from you. If you have a Twitter account, you can manage your data by clicking on "More" under the "Profile" button. Then click on "Settings and privacy". Here you can manage data processing individually. If you do not have a Twitter account, you can click on twitter.com and then click on “Individualization”. Under the item “Individualization and data” you can manage the data you have collected. As already mentioned above, most data is stored via cookies and you can manage, deactivate or delete them in your browser. Please note that you can only “edit” the cookies in the browser you have chosen. This means: if you use a different browser in the future, you will have to manage your cookies again there according to your wishes. Under the section “Cookies” you will find the corresponding links to the respective instructions for the most popular browsers. You can also manage your browser so that you are informed about each individual cookie. Then you can always decide individually whether to accept a cookie or not. Twitter also uses the data for personalized advertising inside and outside of Twitter. In the settings you can switch off personalized advertising under “Individualization and data”. If you use Twitter on a browser, you can turn off personalized advertising under https://optout.aboutads.info/?c=2&lang=EN deactivate.

legal basis

If you have consented that your data can be processed and stored through integrated social media elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR)In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) on fast and good communication with you or other customers and business partners. However, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider. Twitter processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing. Twitter uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Twitter undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de For more information about Twitter’s standard contractual clauses, please visit https://gdpr.twitter.com/en/controller-to-controller-transfers.htmlWe hope we have given you a basic overview of data processing by Twitter. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend that you read the Twitter privacy policy at https://twitter.com/de/privacy.

XING privacy policy

What is Xing?

Why do we use Xing on our website?

What data does Xing store?

How long and where is the data stored?

How can I delete my data or prevent data storage?

legal basis

Blogs and Publication Media Introduction

What are blogs and publication media?

Why do we use blogs and publication media?

Which data is processed?

duration of data processing

right of objection

legal basis

WordPress Emojis Privacy Policy

We also use so-called emojis and smileys in our blog. We probably don't need to explain exactly what emojis are here. You know these laughing, angry or sad faces. They are graphic elements or files that we provide and are loaded from another server. The service provider for retrieving WordPress emojis and smileys is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. This third-party provider stores your IP address in order to be able to transmit the emoji files to your browser. WordPress processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can involve various risks for the legality and security of data processing. WordPress uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, WordPress undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The data processing conditions (Data Processing Agreements), which correspond to the standard contractual clauses, can be found at https://wordpress.com/support/data-processing-agreements/. You can find out more about the data processed through the use of Automattic in the Privacy Policy on https://automattic.com/privacy/.

Online Marketing Introduction

What is online marketing?

Why do we use online marketing tools?

Which data is processed?

duration of data processing

right of objection

legal basis

Facebook Custom Audiences Privacy Policy

We use Facebook Custom Audiences, a server-side event tracking tool, on our website. The service provider is the American company Meta Platforms Inc. The company Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European area. Facebook processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing. Facebook uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Facebook undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing. You can find out more about the data processed through the use of Facebook Custom Audiences in the Privacy Policy on https://www.facebook.com/about/privacy .

Google AdMob Privacy Policy

We use Google AdMob, a tool for mobile advertising, on our website. The service provider is the American company Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing. Google uses so-called standard contractual clauses (= Art. 46, Paragraphs 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The data processing terms for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google AdMob, can be found at https://business.safety.google/adscontrollerterms/. You can find out more about the data processed through the use of Google AdMob in the Privacy Policy on https://policies.google.com/privacy?hl=de.

Google Marketing Platform (formerly: DoubleClick) Privacy Policy

We use Google Marketing Platform products on our website. These include various marketing tools such as Data Studio, Surveys, Campaign Manager 360, Display & Video 360 and Search Ads 360. The service provider is the American company Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing. Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Marketing Platform products, can be found at https://business.safety.google/adsprocessorterms/. You can find out more about the data processed through the use of Google Marketing Platform products in the Privacy Policy on https://policies.google.com/privacy?hl=en-US.

LinkedIn Insight Tag Privacy Policy

Microsoft Advertising Privacy Policy

What is Microsoft Advertising?

Why do we use Microsoft Advertising?

What data does Microsoft Advertising store?

How long and where is the data stored?

How can I delete my data or prevent data storage?

legal basis

If you have consented to the use of Microsoft Advertising, the legal basis for the corresponding data processing is this consent. This consent is, according to Art. 6 para. 1 lit. a GDPR (consent) the legal basis for the processing of personal data, as it may occur when collected by Microsoft Advertising. We also have a legitimate interest in using Microsoft Advertising to optimize our online service and marketing measures. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests)However, we only use Microsoft Advertising if you have given your consent. Microsoft also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing. Microsoft uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are sample templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Microsoft undertakes to comply with European data protection levels when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de For more information about Microsoft’s standard contractual clauses, see https://docs.microsoft.com/en-us/compliance/regulatory/offering-eu-model-clausesWe hope to have given you an overview of the data processing through Microsoft Ads conversion tracking. It is of course always possible that Microsoft's data protection guidelines may change. For more information and to stay up to date, we recommend that you also read Microsoft's data protection regulations at https://privacy.microsoft.com/de-de/privacystatement.

Content Delivery Networks Introduction

What is a Content Delivery Network?

Why do we use a content delivery network for our website?

Which data is processed?

right of objection

legal basis

Cookie Consent Management Platform Introduction

What is a Cookie Consent Management Platform?

Why do we use a cookie management tool?

Which data is processed?

duration of data processing

right of objection

legal basis

BorlabsCookie Privacy Policy

Security & Anti-Spam

What is security & anti-spam software?

Why do we use security & anti-spam software?

What data is processed by security and anti-spam software?

duration of data processing

right of objection

legal basis

We use security services primarily on the basis of our legitimate interests (Art. 6 Para. 1 lit. f GDPR) in a good security system against various cyber attacks. Certain processing operations, in particular the use of cookies and the use of security functions, require your consent. If you have consented that your data can be processed and stored by integrated security services, this consent is considered the legal basis for data processing (Art. 6 Para. 1 lit. a GDPR). Most of the services we use set cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider. Information about special tools - if available - can be found in the following sections.

cloud services

What are cloud services?

Why do we use cloud services?

What data is processed by cloud services?

duration of data processing

right of objection

legal basis

Google Cloud Privacy Policy

We use Google Cloud, an online storage service for files, photos and videos, for our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing. Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Cloud, can be found at https://business.safety.google/adsprocessorterms/. You can find out more about the data processed through the use of Google Cloud in the Privacy Policy on https://policies.google.com/privacy?hl=de.

Audio & Video Introduction

What are audio and video elements?

Why do we use audio & video elements on our website?

What data is stored by audio & video elements?

duration of data processing

right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. The legality of the processing until revocation remains unaffected. Since the integrated audio and video functions on our site usually also use cookies, you should also read our general data protection declaration about cookies. In the data protection declarations of the respective third-party providers you can find out more about how your data is handled and stored.

legal basis

YouTube privacy policy

What is YouTube?

Why do we use YouTube videos on our website?

What data does YouTube store?

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on Google servers. Most of these servers are located in America. https://www.google.com/about/datacenters/inside/locations/?hl=de see exactly where the Google data centers are located. Your data is distributed across the servers. This means that the data can be accessed more quickly and is better protected against manipulation. Google stores the data collected for different lengths of time. You can delete some data at any time, other data is automatically deleted after a limited time, and still other data is stored by Google for a longer period of time. Some data (such as items from "My Activity", photos or documents, products) that is stored in your Google Account remains stored until you delete it. Even if you are not signed in to a Google Account, you can delete some data that is associated with your device, browser, or app.

How can I delete my data or prevent data storage?

legal basis

If you have consented that your data can be processed and stored through embedded YouTube elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a GDPR)In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) on fast and good communication with you or other customers and business partners. However, we only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you read our privacy policy on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider. YouTube also processes data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing. YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. These clauses oblige YouTube to comply with the EU data protection level when processing relevant data, even outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here: https://germany.representation.ec.europa.eu/index_de. Since YouTube is a subsidiary of Google, there is a joint privacy policy. If you would like to learn more about how your data is handled, we recommend that you read the privacy policy at https://policies.google.com/privacy?hl=de.

YouTube Subscribe Button Privacy Policy

Rating Platforms Introduction

What are review platforms?

Why do we use review platforms?

Which data is processed?

How long and where is the data stored?

right of objection

legal basis

Google Customer Reviews Privacy Policy

We also use the Google Customer Reviews rating platform for our website. The service provider is the American company Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing. Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The data processing terms for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google Customer Reviews, can be found at https://business.safety.google/adscontrollerterms/. You can find out more about the data processed through the use of Google in the privacy policy on https://policies.google.com/privacy?hl=en-US.

ProvenExpert privacy policy

Trusted Shops Privacy Policy

web design introduction

What is web design?

Why do we use web design tools?

What data is stored by web design tools?

duration of data processing

right of objection

You also have the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection through cookies by managing, deactivating or deleting cookies in your browser. However, there is also data under web design elements (mostly fonts) that cannot be deleted quite so easily. This is the case when data is automatically collected directly when a page is accessed and transmitted to a third-party provider (such as Google). In this case, please contact the support of the relevant provider. In the case of Google, you can reach support at https://support.google.com/?hl=de.

legal basis

Adobe Fonts Privacy Policy

We use Adobe Fonts, a web font hosting service, on our website. The service provider is the American company Adobe Inc. The Irish company Adobe Systems Software Ireland Companies, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland, is responsible for the European area. Adobe processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing. Adobe uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Adobe undertakes to comply with European data protection standards when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de For more information about the data processed and the standard contractual clauses at Adobe, please visit https://www.adobe.com/de/privacy/eudatatransfers.html.

Google Fonts Privacy Policy

What are Google Fonts?

We use Google Fonts on our website. These are the “Google fonts” from Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. You do not need to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are provided via the Google domains. fonts.googleapis.com and fonts.gstatic.com requested. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry about your Google account data being transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will look at exactly how the data storage looks in more detail. Google Fonts (formerly Google Web Fonts) is a directory with over 800 fonts that Google Make them available to their users for free. Many of these fonts are released under the SIL Open Font License, while others are released under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

What data does Google store?

How long and where is the data stored?

How can I delete my data or prevent data storage?

legal basis

If you have consented to the use of Google Fonts, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent)the legal basis for the processing of personal data, as may occur when Google Fonts is collected. We also have a legitimate interest in using Google Font to optimize our online service. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests)However, we only use Google Font if you have given your consent. Google processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. This can entail various risks for the legality and security of data processing. Google uses so-called standard contractual clauses (= Art. 46. Para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or for data transfer there. Standard contractual clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with European data protection levels when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Fonts, can be found at https://business.safety.google/adsprocessorterms/. You can find out which data is generally collected by Google and what this data is used for on https://www.google.com/intl/de/policies/privacy/ read it.

Google Fonts Local Privacy Policy

What are Google Fonts?

Online Map Services Introduction

What are online map services?

We also use online map services as an extended service for our website. Google Maps is probably the service you are most familiar with, but there are also other provid